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City of El Paso Environmental Services: AGI contracted to promote curbside recycling and is responsible for the "Drop it in the Blue" advertising campaign.
The campaign launch included creative concept, media planning and buying, TV and radio production and implementation.
Graphic design of posters, banners, billboards and miscellaneous print material was also part of services provided.
The goal of this advertising campaign was to educate, remind and encourage residents in the ongoing usage of the new curbside single stream recycling program. The campaign has been a huge success. The amount of recyclable material collected was double anticipated amounts and the contamination rate was far below what was expected. « Back to the Western Technical College case study |