Online Marketing: What Healthcare Providers Need to Know
The way we find and access healthcare is changing concurrently with the way we search for other products and services, such as new clothes or a place to grab a burger. It’s important that your clinic keeps up with the trends.
When someone is searching for a new doctor or specialist, they’ll want to know things like where you are located, when you are open, what kind of insurance you accept, and what services you provide. If they can’t find that easily online, they’re most likely going to go with a different clinic.
AGI Marketing can help you get your business online, provide potential clients with all the necessary information, and get your clinic to rank at the top of Google results so people know where to find you. Here’s how.
What We Can Do for You
- Make You Searchable– Nowadays, the majority of people search for everything online, including healthcare. So if
someone can’t find you by doing a quick Google search on their smartphone, you may be losing potential clients.
- Provide Accurate Information to Clients– We can educate current and potential clients through informative
website content and routine blog posts, which can also help your clinic have a higher rank on Google.
- Develop Your Social Media Presence– Statistics show that many people look up companies, no matter the industry,
on social media as well to see information about your services, reviews, and hours of operation. Without a
consistent social media presence, you might not come off as reputable or trustworthy.
- Utilize Adwords– Paid advertising using Adwords, Google’s advertising system, can get your ads on sites, at the
top of search results, and before YouTube videos.
- Website Development and Management– A good website is key to everything. We can design and develop a beautiful website for your clinic and manage it so you don’t have to worry about viruses, outdated info, or being hacked.
The Benefits of Online Marketing
There are multiple benefits to using online marketing, including:
- Increased brand awareness
- Staying at the top of Google’s results page
- Becoming more reputable and trustworthy in the eyes of current and potential clients
- Getting your ads in front of clients
- Explaining treatments, recovery times, and treatment prep through website content and blogs
- Creating a more personal experience for your clients
- Gaining more clients and growing your clinic
What Kind of Healthcare Professionals Do We Help?
We’ve helped healthcare professionals of all kinds, including surgeons, cosmetic surgeons, dermatologists, radiologists, and dentists. One of our clients of many years, Physician’s Vascular Services, has seen tremendous growth, consistently ranks high on Google, and regularly appears on Google maps, which can be a hard feat to accomplish. We’ve helped them succeed and can help you as well.
AGI Marketing is dedicated to helping professionals just like you thrive in an online world. Call us today to learn more about our online marketing services.