How Do I Keep My Business Thriving Through Tough Economic Times?

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Although the news cycle shifted quickly and seemed to have turned the world’s attention away from the virus and into other matters, the lingering effect of COVID-19 is barely rearing its head. The reality is that (at the time of this writing) the unemployment numbers were up to 40 million people. The news, however, is […]

What is SEO? Your Burning Questions, Answered!

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SEO, which stands for search engine optimization, is the law of the land when it comes to search engines such as Google, Bing, and DuckDuckGo. It basically refers to optimizing your own website to be as beneficial for users as possible. For now, let’s focus on Google, which can be seen as the sheriff in […]

Brand Awareness, Synergy, and the Beauty of SEO

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What’s behind a brand? A product, sure, but what’s the idealized vision of a brand? And how do companies the world over express this vision to clients? All these rhetorical questions find their answer in brand awareness. By creating a proper strategy that makes clients aware of what exactly a brand stands for, the brand […]