There isn’t a better way to get the attention of your future patients for your chiropractic practice than ramping up your SEO game plan. According to Forbes, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results, commonly known as the best place to hide a dead body, are far from a close second coming in at below 6% of all website clicks.
The objective is to be on the first page. If you’re not, then you’re losing business. The secret to maximizing your efforts is a tailored SEO strategy for your practice.
Follow These Tips to Improve Your Chiropractic Clinic’s Digital Presence
Table of Contents
Tip #1) Learn How SEO is Relevant to a Chiropractor
You’ll discover the importance of a chiropractic SEO plan by taking a deeper dive into what SEO is and does. Search Engine Optimization (SEO) is a strategy that can maximize your Chiropractic website traffic by up to 53% or more. Craftily adjusted through multifaceted components like keywords, content, and much more, all corresponding in a precise way to complement each other to maximize your SEO presence. Relevant content and backlinks are two of the most essential ways to being on Google’s side and keeping par with its continuously changing algorithm.
The discussion of SEO being dead is a lie tossed around the internet and something your competitors would love for you to believe. SEO is very much alive. In fact, Google alone takes up 92% of the searches done online and a climbing 68% of online experiences begin with a search engine. Getting visibility on the first page can help you stand out against other chiropractors in your local area.
Tip #2) Invest in Local SEO
The majority of potential chiropractic patients live nearby. A recent case study showed that 86% of people look up the location of a business on Google maps. This only elevates the importance of local SEO. Creating a specific strategy that helps you as a chiropractor get more unique exposure and visibility to those surfing the web or searching on maps in their city.
Tip #3) Google My Business Profile Management
The Google My Business Page (GMB)—now called Google Business Profile—is considered the new “Home Page.” Having up-to-date information is paramount.
An essential element of chiropractic SEO planning is accuracy in the NAP – Name, Address, and Phone of your business—on your site and all web pages, directories, etc. representing your business. Failure to update and match the NAP for your company can lead to confusion for current and future patients as well as to Google’s analysis of your practice.
Similarly, listing the hours of operation, services, and business description is a must. Your hours should include the Holidays or days of the week the business is closed and your description with on-point keywords.
It’s important to update the visible images too or even add a short 30-second video.
Once your GMB account is claimed and created – having a consistent schedule for posting promotions, discounts, events, etc.. is a great way to stay current for Google and all incoming patients.
Tip #4) Optimize Keywords to Speak to Your Future Patients
Spend time looking into what makes your chiropractic work different. Fine-tune your message then research and listen to what potential patients are looking for in a chiropractor. Create a list of words and phrases that have the highest search volume.
Using a reliable digital marketing agency can also increase the flow of patients to your practice.
Ideally aim to have keywords that are low in competition and still have a high average of monthly searches. Listed here is are keywords that can help maximize your website’s ranking online:
- Chiropractor near me
- Chiropractor clinic
- Chiropractic therapy
- Headache chiropractor
- Chiropractor alignment
- Herniated disc chiropractic
- Lower back pain relief
- Sciatic nerve chiropractor
- Arm pain, back pain, neck pain, shoulder pain
- Chiropractor cost, align chiropractic
- Pregnancy chiropractor
Tip #5) Write Great Chiropractic Content
After developing that list of researched keywords you’ll want to add them through the headlines, blogs, content within the webpages, and much more. Aim to educate and captivate the readers with your content. Make it relevant, cutting edge, etc.. for the chiropractic space.
Find a place on your site or dedicate a page to answering commonly asked questions whether it’s back, neck, or sport-related injury, etc.
Here are some ideas for easy content building:
- The Chiropractic Adjustment Process
- Pros and Cons
- Lifestyle Advice
- Healthy Habits
- Stretching Exercises
- Chiropractic Techniques
Inspiring information that is also tailored to the uniqueness of your practice will go a long way when sprinkled with those high-ranking keywords. This engagement increases the likelihood of a website visitor becoming a next-day appointment. In addition, the more time someone is on a site the better it looks to Google in the overall picture of SEO.
Tip #6) Using Call to Action (CTA)
Where is the first place someone goes when researching a chiropractor? That’s right, the website! This means there better be a great Call to Action while you have them on your site. If you don’t have an explicit landing page for directing traffic to the services you provide you are losing patients.
Throughout the site, there should also be an easy, click-friendly, phone number available for all the mobile users. Simple adjustments or add-ons in your website’s real estate can easily boost the number of phone calls, appointments, and new patients.
Tip #7) Social Media Influencing SEO
Even though Social Media is great for community building, it’s not a direct measure of SEO. However, it can still direct potential patients to your site through shared links across your social media platforms. It’s also a terrific place to allow repeat patients a place to stay educated and engaged outside of the office.
Content that is shared will signal to Google that your website has value to searchers. Often a simple ask your followers if, “they know someone who suffers from this, that, or the other thing” can get a positive response. Overall, a great way to improve visibility and increase organic traffic.
Tip #8) Keep Tabs on Your Chiropractic SEO Strategy
AGI Marketing has proven it takes at least 3 months before having enough data to decide on changes or implementations. Following the initial data grab it’ll take 6-9 months to have hunkered down what works and doesn’t and have a general basis for your chiropractic strategy. AGI’s proven strategy can give you that headstart to get your practice to the top of Google.
Get familiar with resources like these:
- AGI Marketing: Partner with a digital marketing agency that specializes in driving quality chiropractic patients to your door for next-day appointments.
- Google Analytics: Dig into the website that you have spent time and energy crafting. Are the blogs needing an adjustment or change of tone? Maybe it’s time to more related content to your chiropractic physical therapy department? Google Analytics enables you to see the average visit time of your webpage, what keywords are performing best, and the overall progress of your chiropractic SEO strategy.
- Google Search Console: Keep tabs on your website’s performance, number of clicks, and impressions to see where you are actually ranking on search engines.
Continue to make regular checkups on your strategy for the best results and stay ahead of the competition.
Tip #9) Rip and Recreate
Did you know over 50% of mobile users abandon sites that take longer than three seconds to load? Take a proactive approach and rip out the bad and recreate the good.
Main factors to consider:
- Optimize Images
- Social Media Buttons
- Tags
- Excessive use of ads
- Broken links
Run a free speed test on your page through PageSpeed Insights or get a free breakdown from us today and see how your site performs online and how you compare to other practices in your area.
Tip #10) Make the Most of Your Chiropractic Blog
As mentioned before, keep the blog captivating and educational. Use a great headline like, “Top Questions Asked by Chiropractic Patients in 2022”, but switch it up and add a video to spice up. Repurposing blog posts can also help boost your claim in more search results.
Tip #11) Link with Websites of Authority
Although the SEO rules have changed within Google, getting links on your page to high authority sites has not. Defining the goals and mission of your practice and aligning with partner websites that have trustworthy, authoritative content and high-quality, and natural links within your industry space.
Quality backlinks boost your Search Engine Optimization (SEO). However, bad or broken links should be replaced with working or relevant sites. Do your due diligence and find those mutually beneficial sites for your chiropractic practice and routinely check for broken or bad links.
Tip #12) Meta Description Maintenance
Getting in the weeds a little bit and optimizing your meta description can easily give you an advantage in the SEO game. A study showed that Google actually rewrites 70% of meta descriptions because it deciphers the content and repurposes it in a relevant fashion. This ordering and rewriting of the meta-description will then rank the site higher. Thus, Google will naturally prioritize the site that has the keyword and content meta-description optimized.
Your Chiropractic SEO Strategy Takeaways
Take the SEO steps laid out here and start to build your SEO strategy by breaking down each section mentioned above into little steps for your chiropractic services. Find out the type of content that resonates with your unique practice.
Remember SEO takes time. Give your best shot in calibrating and optimizing and letting it perform. By doing a series of regular checks on your Analytics, Ranking, etc.. you can return to the SEO strategy with new insights and implementations.
If you are looking to grow your practice or need help in building your customized SEO strategy, AGI Marketing has a team dedicated to the chiropractic space. Contact us today for a no-obligation review of your site.
