Position Yourself at the Top of Google with Paid Ads!
Have you ever looked something up on Google and noticed ads at the top of the page, right before Google Maps and other results?
The answer, more than likely, is yes. These ads are known as Pay-Per-Click advertising, or PPC for short. They are a fresh, innovative way of advertising your products and services directly to your customers.
AGI Marketing can help you master pay-per-click advertising!
Call 1-888-269-5449 today to begin your digital advertising success story!
What Is Pay-Per-Click (PPC) Advertising?
Pay-per-click ads are created in the Google Ads platform and have the capability of showing up on top of the search results with the keywords and services you want to target. They earn you more visitors to your site and appear for selected locations, audiences, and keywords that are suited to your services.
As their name suggests, pay-per-click ads feature a pay-as-you-go methodology. When people click on your ad, it will lead them to your website, and you are charged for each click. Unlike traditional advertising, you will only have to pay when someone actually clicks on your PPC ad.
When creating a PPC ad, users can add keywords, goals, and budgets to create a successful advertisement.
There are features to filter out which keywords show up on the ads to help with budget and we only focus on the services suited for the company. We track your website goals, using Google Analytics, to determine the success of the pay-per-click campaign, helping to build the data needed for your ads.
Essentially, you pay for results!
Contact us at 1-888-269-5449 today to speak with a Google Ads expert!
Why You Should Consider a Google Ads Campaign
Why would someone want to do a Google Ads campaign as opposed to other options?
With Google’s constant updates, search results are always changing. What used to be a matter of Organic and Maps results showing up first has changed to show more Ads.
PPC ads are beneficial to companies both old and new. These features help companies stand out more. Google wants to see you stand out when someone is looking for your services and these ads will do just that.
What Does AGI Do With PPC?
Succeeding with PPC ads takes a lot of industry knowledge, which is why it’s often best to let the pros handle it. At AGI Marketing, we make sure to put out the best PPC ads for your company in numerous ways.
Step 1: Keyword Research
Every ad campaign begins with keyword research. When building your ad campaign through Google Ads, we have to add keywords, and we determine which keywords to add through proper research. These keywords help land your ad in the top results. We can update keywords once ads are running as well as whenever we create a new campaign.
Step 2: Create the Best Ad Copy
It is our goal to create the best ads for your industry, services, and products. From the copy to the ad extensions (which allow you to display your location, phone number, products, and more), we ensure the ad is perfect for you.
We tweak and update until the campaign begins showing positive traction. This is good because your ad’s performance doesn’t just depend on your company; it can be affected by other companies’ ads and industry trends. We stay on top of it so you don’t have to.
Step 3: Ensure the Landing Page is Ready to Convert
You don’t want just your ads to look good, but the landing page needs to be up to snuff as well. Imagine seeing an ad for a pair of shoes you think are really nice, but when you click on it, it takes you to a poorly made site that looks suspicious.
If a customer were to click on your ad and it sent them an outdated or poorly-formatted site, they may not use your services or buy your products. As a full-service digital marketing agency, AGI Marketing can design a beautiful website so that your landing pages are all good to go!
Step 4: Bid on the Most Accurate Keywords
One thing to note about PPC is that, unfortunately, you can’t just enter things in and have it all magically work out. In order to have your ads appear on Google’s search engine results pages, you have to bid on keywords, but this doesn’t work as a standard auction.
Both the quality of your ad and how much you bid on keywords will determine your rank on Google. That doesn’t mean you should just bid as high as you can, as this can cost you thousands and thousands of dollars and can negatively affect inflation on bidding. We research the bidding strategies beforehand so we can accurately bid for your ad.
Why Pay-Per-Click Ads Work
Most people search for things they need on the internet, rather than waiting to see and hear tv and radio ads.
By having PPC ads able to show on both desktop and mobile devices, you are placed front and center of the first set of results a potential customer sees when they perform a search on Google.
The more space you take up on the front page of search results, the higher your chances are of winning a potential customer.
If you’re looking to expand your reach, gain new customers, and utilize an innovative marketing tactic, PPC ads are for you.
You can also combine PPC with other digital advertising methods such as local service ads, remarketing, or search engine optimization - it’s actually what we suggest! This way, you'll be able to get your name out there, in front of more people than ever before!
If you’re ready to reach more people than ever before, then give us a call at