Festive SEO: 3 Ways Your Business Can Leverage The Holidays

a woman using her smartphone during christmas time

The months of October, November, and December represent a holiday hotspot in the U.S, with the nation’s biggest festivities happening towards the end of the year. Halloween. Thanksgiving and Christmas are the most celebrated holidays in the states, with millions of kids and adults taking part. 

While many people feel like the best part of the year is around the corner, it can also be a huge opportunity for your business to secure more revenue and interest. With the right SEO and ad placement, the holiday season can be extremely giving to your business.

In this article, we’ll briefly touch on SEO strategies that can boost your business during the holiday season! 

Planning, Planning, Planning 

During the holidays, consumers are actively looking for promotions, and other companies are flooding the media with them. The best way to bring in new customers is to introduce engaging, effective promotions for products that people will want to buy. 

However, throwing ads up on Christmas Day is definitely not gonna cut it.

If possible, plan your promotions months in advance. Figure out the prices you’d like to sell your products and services at, and run ads well before the holiday you’re targeting. That way, your ads can get more engagement and reach more customers before the holidays. At AGI, we use a detailed content calendar to ensure your promotions go up at the optimal time for every event. 

Looking Out For Hot Products To Offer

If there’s a new product in your field that everyone is raving about, you should look into stocking that product for yourself as well. 

The consumer interest tides are changing by the second, driven by new technologies and social media exposure. If you aren’t up to date on what consumers want, you’ll likely lose out this holiday season. 

Ensuring Site Optimization

The holiday season sees increased site traffic for many industries, but many companies aren’t prepared for the increase. As a result, their site is slow, they run out of products, and their checkout times are abysmal. 

In this age of drastically improving load times, consumers simply won’t wait around for a site to load. Make sure your site is ready for the increase in traffic, and try streamlining your checkout process for a better user experience. 

Trust AGI With Your Holiday SEO

All of the tips in this article may seem like a lot of work on top of running a business, which is why AGI Marketing will do all of this for your business and more! 

As El Paso’s leading marketing company, we’ve had years of experience with all of the city’s various industries and can make sure your business is ready to conquer the holidays. Contact us today for a free audit! 

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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