Did you know that 96% of people looking for legal advice started their search online? Do you have a website for your law firm and is it optimized for conversion for new clients?
If not, then you’re in the right place. Digital marketing isn’t just for e-commerce brands, lawyers everywhere are seeing the amazing results that can come from growing your business online. So, keep reading to learn the top benefits that digital marketing offers lawyers.
Increase Your Authority
Building your website and social media presence will not only build brand awareness but also will build your authority in your field. Whether you’re a defense lawyer, bankruptcy lawyer, divorce lawyer, or anything in between you can build your expertise by sharing your knowledge through blog posts.
Content marketing is an ideal platform on which to share your expertise in your area of practice. Based on your area of expertise, write several blog posts regarding legal topics you help your clients with. Then share that expertise by sharing your blog posts on your favorite social media profiles.
Build trust among your readers by sharing your insights and advice. Your marketing efforts will expand your practice by expanding your reach online and growing your audience.
Building trust is paramount to growing your client list and generating warm leads. And legal brand marketing is the answer to building awareness for your firm. This will give you a continual flow of prospective clients into your practice every day.
Target Your Ideal Audience
Before you begin creating content, take the time to determine who your ideal clients are. What do they need from you and what are their most pressing questions? This is where you’ll focus the majority of your time and attention when creating new content.
If you’re not sure where to start, the best place is to speak with your current or former clients. Ask them what questions they had before they came to you about their problems. Then ask them what they looked for in hiring a lawyer and why they chose you.
This information is invaluable in targeting ideal clients similar to your previous clientele. Write blog content based on the information you gather from your research. And your potential prospects will feel like you truly understand them and can help them with their problems.
Generate Warm Leads for Your Law Firm
Every lawyer knows the uncertainty of looking for new clients. However, digital marketing can give you a continual flow of warm leads looking for your services. Never again worry about where your next client will come from because the answer is in your email list and readership.
The best way to generate a continual flow of new leads is to offer a free consultation at the end of every blog post. Additionally, some of your social media posts and emails will also lend themselves to a similar call to action. Remember the goal of these forms of marketing varies and isn’t always aimed at building new leads.
Once you’ve built your email list, continue to build engagement by sending regular emails with helpful information. Take the time to ask your email list what information they would like to hear from you and then create your email editorial calendar based on this feedback.
Increase Engagement With Your Viewers
Once you build your audience you can continue to build engagement with them through social media and email marketing. Don’t neglect to build your email list with prospective clients. You never know who will need your services and when so keep in touch with your email list through regular emails with valuable information.
Email is one of the most cost-efficient and effective forms of marketing available. Build engagement by sending valuable information about your area of expertise and services. Marketing for lawyers doesn’t have to be difficult and it provides an amazing avenue for engaging with your audience.
Encourage your readers to reach out and ask any questions they may have. This can serve two purposes, first, you can further build relationships by helping and answering their questions. Second, you can see what questions you most get asked and write future blog posts answering those questions.
Expand Your Reach Beyond Local
Thanks to advances in technology, you’re no longer confined to your immediate geolocation. You can now build your client base around your state and even across the country if you’re licensed there. This is especially helpful if you live in an area with reciprocity across state borders.
Don’t limit yourself to in-person networking and growing your business. Expand your reach by using your website and social media profiles to grow your practice in several areas. Thanks to the recent mass adoption of virtual conference calls, you’ll find it easy to meet with clients online and build your clientele list beyond your immediate local area.
Be sure to ask former clients to share their experiences with you on their social media profiles. Then ask if you can share their testimonials on your website as well. As more clients and readers share your information online you’ll see your reach expand organically every day.
Grow Your Law Firm With Digital Marketing Today
As you can see, digital marketing is extremely beneficial for lawyers. Take the time to build your online presence and watch your practice grow year over year. If you’re unsure where to start then reach out to an expert marketing company to help guide your way.
Working with a legal marketing company will give you the results you want for your law firm. Here, at AGI Marketing, we help lawyers build their practice every day. We can help you create a winning strategy to increase your lead generation efforts. We’ll start by creating your local SEO strategy so you can increase your organic reach then we’ll scale those efforts with PPC and social media marketing. Click here to learn more about how we can help you skyrocket your law practice.
