Breaking: Penguin 3.0 Google Update

Author picture

Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”

Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.

Currently, the SEO team at AGI is monitoring a number of websites in an effort to identify a trend. For instance, the last major Panda Update impacted Press Release websites and websites that re-distribute that content. Being as that we are so early into this release, it is hard to identify these trends.

The history of Google Penguin can allow us to make some predictions, however. Google is notoriously involved with the SEO community, with their finger firmly on the pulse of what the newest and greatest trends are. Past Penguin updates have targeted General Web Directories and Article Directories that were excessively used. There is also the aspect of on page spam that was combated as well which caused us to re-think On Page Optimization tactics.

So what do we anticipate to be the red flag now looked at by Google? It is incredibly tough to say. I will however say that because of the last Panda Update, my team will be monitoring websites that excessively use Press Releases as a primary source of backlinks. We will also be monitoring the effect of keyword rich anchor text links even further.

Don't forget to share this post!
Angele
Blue Circle

Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle

Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
Blue Circle

Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

Work With The Best