The Difference Between Traditional Marketing and Web Marketing

El Paso, just like the rest of the world, is quickly becoming digital. This is especially true for marketing and advertising efforts. Today, marketing has largely transitioned from traditional to web marketing. There are a few differences between the two and AGI Marketing can help you take your business to the next level using these digital means.

Web Marketing is Cost Efficient 

The difference in cost of traditional marketing as compared to web marketing is the most attractive difference for business owners. Use of the Internet allows for a greater reach. This means that web marketing is a great option for businesses that would like to reach a larger audience, but still keep a reasonable budget. For example, a bench ad that has the potential to reach about 2000 people in a few days is a lot more expensive than an Internet advertisement that can reach the same amount of people in less time.

More Options to Get Your Message Across

In traditional marketing such as outdoor print ads, messaging flexibility can be limited. However, in web marketing, a business has the freedom to be a bit more creative. Web marketing can be static (like print) or interactive (“click here”) and include an instant call to action. The creativity aspect isn’t just ideal because it’s a more entertaining experience. Creative freedom is desirable because it allows a business to actually measure a message’s effectiveness. This kind of information is extremely useful because an ad that isn’t working is just a waste of money.

Accessibility to a Variety of Media Delivery Options

Traditional marketing has a limited variety of media to work with. Web marketing on the other hand, virtually has a limitless variety of media to work with. Therefore , this increases accessibility for audiences. Different media can include email, banner ads on websites, social platforms, etc. Advertisements are displayed on search engines, right where potential customers are looking for a business just like yours.

If you own a business in the El Paso area and have questions about web marketing, contact AGI Marketing today. We are happy to answer any questions about our services. Done the right way, web marketing makes all the difference to your business and customer base.  We have the experts to help your business get the customers you want! Schedule a free online presence audit today!

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