The Difference Between Traditional Marketing and Web Marketing

El Paso, just like the rest of the world, is quickly becoming digital. This is especially true for marketing and advertising efforts. Today, marketing has largely transitioned from traditional to web marketing. There are a few differences between the two and AGI Marketing can help you take your business to the next level using these digital means.

Web Marketing is Cost Efficient 

The difference in cost of traditional marketing as compared to web marketing is the most attractive difference for business owners. Use of the Internet allows for a greater reach. This means that web marketing is a great option for businesses that would like to reach a larger audience, but still keep a reasonable budget. For example, a bench ad that has the potential to reach about 2000 people in a few days is a lot more expensive than an Internet advertisement that can reach the same amount of people in less time.

More Options to Get Your Message Across

In traditional marketing such as outdoor print ads, messaging flexibility can be limited. However, in web marketing, a business has the freedom to be a bit more creative. Web marketing can be static (like print) or interactive (“click here”) and include an instant call to action. The creativity aspect isn’t just ideal because it’s a more entertaining experience. Creative freedom is desirable because it allows a business to actually measure a message’s effectiveness. This kind of information is extremely useful because an ad that isn’t working is just a waste of money.

Accessibility to a Variety of Media Delivery Options

Traditional marketing has a limited variety of media to work with. Web marketing on the other hand, virtually has a limitless variety of media to work with. Therefore , this increases accessibility for audiences. Different media can include email, banner ads on websites, social platforms, etc. Advertisements are displayed on search engines, right where potential customers are looking for a business just like yours.

If you own a business in the El Paso area and have questions about web marketing, contact AGI Marketing today. We are happy to answer any questions about our services. Done the right way, web marketing makes all the difference to your business and customer base.  We have the experts to help your business get the customers you want! Schedule a free online presence audit today!

Don't forget to share this post!
Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

Work With The Best