Meet the Client
Bethesda Physiocare
Client Overview
Key Results
252% increase in organic website traffic
290% increase in calls directly from Google Maps
10% conversion rate in PPC campaigns
Bethesda Physiocare is a physical therapy clinic in Maryland. They are specialized in a variety of techniques and always put their patients first. They not only help patients who are new to pain management and physical therapy, but also individuals who have dealt with pain issues for years.
The Initial Challenge
Prior to working with us, Bethesda Physiocare had partnered with two different marketing agencies but did not see a meaningful return on investment. While they attempted to manage certain marketing initiatives internally, such as generating online reviews, those efforts yielded limited results.
Additionally, the clinic wanted to improve the quality of incoming leads from both phone calls and website submissions. They were experiencing a high volume of spam and low-quality leads that were not converting into patients.
The Strategy
A comprehensive local SEO and review management strategy was identified as the top priority and implemented first. Ensuring that the website’s content and business information clearly reflected their target audience was essential. Alongside this, a social media strategy was developed to increase engagement, highlight clinic services, and showcase the personality and culture of the practice.
Once the local SEO efforts were performing consistently, Bethesda Physiocare invested in a new website to further enhance their online presence. The redesigned site improved user experience, strengthened brand credibility, and provided more valuable information to prospective patients. The new website launched in early 2024.
To further expand lead generation, a Google Ads campaign was launched with a focus on physical therapy and chronic pain services. This campaign has continued to generate high-quality leads and support clinic growth.
Ongoing Success
Bethesda Physiocare’s digital marketing strategy has proven highly effective and continues to evolve as new opportunities arise. They are open to innovative ideas and proactive in testing new strategies to identify what works best for their practice. They are a pleasure to collaborate with, and we look forward to supporting their continued growth.
