Previously Fowler Bell had been focused on a more traditional marketing strategy that included magazine ads. They had partnered with a local school to help build them a new website, but the project was very drawn out, and never brought in any results. Their previous marketing partner did not communicate with them regularly, they always felt out of the loop.. They had partnered with Findlaw and was very disappointed with their lack of knowledge. And lastly they were trying to do SEO on their own, inhouse. They wanted a new website that looked professional and offered enough information about their services. They also wanted to make sure that a new site would help them generate more cases.