Meet the Client
Ken’s Parkhill Roofing
The Impact on their Business
Increased Review Rating From 4.0 to 4.6
85% Increase in Organic Website Traffic
Ken’s Parkhill Roofing is a family owned and operated business and their story begins in the 1950s.
They offer residential and commercial roofing services to the Euclid, OH area, outside of Cleveland. They are one of the top roofing contractors in the area and offer great financing and discounts to their customers, always trying to work with any situation someone may be in.
Before
After
The Challenge
They came on wanting to stop radio and TV ads, and to try a digital strategy. Their main concern was getting a modern website where they could track conversions and collect leads. They were only getting word of mouth appointments previously, and had a more ‘old school’ approach when it came to their marketing – such as posting on church bulletins.
The Strategy
Website Development
A new, modern, Google friendly site was developed. CTAs throughout the site were implemented to better collect customer information. Information that made them stand out apart from their competitors was brought to the forefront, and each of their services was made very clear for possible customers.
SEO
New content was written and an SEO strategy was planned out. They are now tracking leads coming in from their website, and are averaging about 50+ per month.
ORM
A review strategy was also put into place to generate more positive reviews on Google. We wanted to increase their review count as well as the overall score.
