Meet the Client

Scott Heating, Cooling & Plumbing

Scott Heating Cooling Plumbing Logo

The Impact on their Business

Scott Heating, Cooling & Plumbing is a client with a robust strategy that includes SEO, reviews, Google Local Service Ads, PPC and some social media.

949% Increase in Organic Website Traffic

2,000 Leads Generated from LSA

PPC Conversion Rate over 10%

Meet the Client

Scott is a Heating and Cooling company in El Paso, Texas. They help with residential and commercial HVAC needs, as well as plumbing, insulation and more. They truly care about providing the best service and products to all of El Paso, and offer great guarantees that back that up.

The Strategy


Scott had moved to a new location that was no longer in the main city of El Paso. They still wanted to be seen as the top HVAC company in El Paso. Continuing to improve their content and make sure people still knew they were there as well as growing their reviews was extremely important. They needed to make sure the information that was on the site and throughout their directories and GBP helped them still rank within the city, so they could continue to bring in new customers.

They always want to be posting and sharing current and relevant financial articles, as well as financial events/holidays. They don’t want to come off having too much “salesy” content. This positions them as experts knowledgeable about their industry rather than making their audience feel like they’re constantly seeing service ads. 


They supplemented their SEO strategy with ads, wanting to be at the top of results whenever someone was searching for them or for what they offered. Running LSAs, PPCs and having an SEO and Review strategy helps them to show up in multiple places on page one of the Google Search Results, helping to increase leads and booked appointments to their business.

Scott Heating, Cooling & Plumbing Services
Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

Work With The Best