Meet the Client
Scott Heating, Cooling & Plumbing
The Impact on their Business
Scott Heating, Cooling & Plumbing is a client with a robust strategy that includes SEO, reviews, Google Local Service Ads, PPC and some social media.
949% Increase in Organic Website Traffic
2,000 Leads Generated from LSA
PPC Conversion Rate over 10%
Meet the Client
Scott is a Heating and Cooling company in El Paso, Texas. They help with residential and commercial HVAC needs, as well as plumbing, insulation and more. They truly care about providing the best service and products to all of El Paso, and offer great guarantees that back that up.
The Strategy
SEO & ORM
Scott had moved to a new location that was no longer in the main city of El Paso. They still wanted to be seen as the top HVAC company in El Paso. Continuing to improve their content and make sure people still knew they were there as well as growing their reviews was extremely important. They needed to make sure the information that was on the site and throughout their directories and GBP helped them still rank within the city, so they could continue to bring in new customers.
They always want to be posting and sharing current and relevant financial articles, as well as financial events/holidays. They don’t want to come off having too much “salesy” content. This positions them as experts knowledgeable about their industry rather than making their audience feel like they’re constantly seeing service ads.
PPC & LSA
They supplemented their SEO strategy with ads, wanting to be at the top of results whenever someone was searching for them or for what they offered. Running LSAs, PPCs and having an SEO and Review strategy helps them to show up in multiple places on page one of the Google Search Results, helping to increase leads and booked appointments to their business.
