Meet the Client
Smith & Ramirez Roofing
The Impact on their Business
163% increase in conversions with a new website
212% increase in organic traffic
131% increase in Google Maps phone calls
Before
After
Smith & Ramirez is a Roofing Company located in El Paso Texas who also serves the Las Cruces area in NM. They offer commercial and residential roofing services and are very focused on always providing a service that their customers are happy with, as well as using high quality materials while doing it.
They are not okay with anything but the best, and their warranties they offer support that.
The Challenge
The Strategy
SEO First
At first they did not sign on with a new website, so we got to work on implementing an SEO strategy. We cleaned up their entire presence, updated what we could on the site that they had, and added new content, making sure it properly portrayed everything that they do and offer. We also started generating more online reviews for their Google Maps listing.
Google Ads
In addition to the organic side of their campaign, they began running a PPC campaign to get that page one placement without having to wait on SEO to kick in. They focused on their main roofing services, and targeted El Paso and the surrounding area. Over the last year they have received 125 additional phone calls just through this platform.
The New Website
About a year into the contract they began to see how their current website was affecting how many visitors actually chose to contact them. The old site was not optimized for conversion and looked messy to the end user. They decided a new site was the way to go. We already had the content created, so we went right into design. They wanted a clean, light, modern design, that provided the right info, as well as it being easy for potential customers to contact them, whether that be via phone call or form submission.
We built a new responsive site that had more opportunity for conversions. We called out the benefits of choosing them, showing off their warranty and making it easy for people to contact them.
