The Impact on their Business
980% Increase in Website Phone Calls and Forms
74% Increase in Organic Website Traffic
400+ Calls Per Month Directly From Google Maps
Over 900 Calls or Forms Submitted From Their PPC Campaign
Before
After
Southwest Chiropractic has been an El Paso business since 1996. Their goal is to offer gentle chiropractic care of the highest quality to the El Paso community. Dr. Fred Aguayo, DC, their chiropractor, is fully devoted to providing the highest level of patient care. They have two locations in the area and offer a variety of treatments to help their patients find the core issues causing their pain, and get into practice what their treatment plan should be.
The Challenge
The Strategy
SEO
We started by learning as much about their clinic, target market and goals as we could. We wrote up new content, started cleaning up their online directories, and optimized their Google maps listing.
Reviews
In addition to their on site SEO, we wanted them to hit the Google maps pack and rank there as well. With reviews being one of their goals, we implemented a Google review service to help them get more reviews on their profile, and become a trustworthy leader in the chiropractic industry in El Paso, and also help their Google Maps Rankings.
Pay Per Click
Their PPC campaign was built and tracked and has great conversion rates. It generates phone calls and form submissions for their business weekly.
Social Media
We also implemented a social media strategy that includes regular postings and engagement with their patients to help Southwest Chiropractic focus on the relationship they have with every patient that reaches out online.
Web Development
After Southwest Chiropractic had been working with AGI for about three years, we decided together that a new website would greatly help to increase the amount of website traffic that turned into patients. We build them a conversion focused, Google friendly site that really honed in on who they are as a company. After launching their website, they have seen a huge increase in their online lead count and they now provide a better experience for their users.
