Meet the Client
Wrap Genius
The Challenge
Wrap Genius was purchased and rebranded in 2021. At first, they were interested in generating leads and were open to targeting both the general public and commercial businesses who were looking for vehicle wraps. They also wanted to improve their rankings on Google in their location and throughout the entire Austin area.
It’s a niche but highly competitive industry, especially near a large city like Austin.
The Strategy
Eventually they changed their focus to commercial clients only, as that brought in bigger deals. As they honed in the lead strategy, they found that commercial clients offer way more in terms of lifetime value and repeat business. With the right strategy, they are now able to specifically target the clients that they specialize in serving in a much more targeted way.
Rebrand - 2021
All of their digital marketing materials were updated with new name, logo, business information and content.
SEO
In addition to new optimized main pages on their website, location pages were written for all of the areas they serve, which has helped to increase their visibility and organic traffic.
Facebook and PPC Campaigns
Both types of lead gen campaigns were running to find out which one performed better, and brought in a higher quality lead at a lower cost. A commercial focused landing page with an impressive offer and a lot of social proof was built to help funnel and qualify the leads even further. Facebook ads out performed Google, so Google was paused and Facebook was given a higher monthly budget. That campaign has continued to being in high quality leads.
Current Results
Average deal size is $3000
Closing an average of 6-8 new leads a month on top of the existing client base
169.66% increase in business overall
