How Search Engine Optimization is like Poetry | National Poetry Month

poetry book

poetry bookApril is National Poetry Month, something we know writers, artists, and educators alike are gathering together to celebrate, but want to know a little known fact? Marketers celebrate National Poetry Month too! After all, aren’t tweets just small, poetry tidbits? Well, the well-written tweets at least.

At AGI Marketing, we specialize in digital marketing, helping companies outperform their competitors via search engine optimization. Want to know another little known fact? Search engine optimization is A LOT like poetry. Yes, you read that right. Want to know how? Well, continue reading to find out!

SEO & Poetry Are Designed for Eyes

Poetry is just as much visual as it is mental and emotional. Many poets choose to play around with white space, line breaks, and structure to move their readers forward, give them a sense of rhythm, and to allow their eyes to assess the shape of the work at hand.

SEO, in a way, works the same way. In order to succeed at search engine optimization, there’s a lot that goes into it: content that must be read and visualized, websites that should look great whether the consumer is viewing them on a computer, phone, or tablet. The content, design, and white space of the website all help with the way people visualize the site and what it has to offer.

This, in a way, is how SEO and poetry are similar to one another.

SEO & Poetry Take You Where You Need to Go

In addition, both poetry and SEO, take readers and consumers where they need to go. Poetry is beautiful and provides emotional reassurance to its readers while SEO takes consumers to the products and services that they need. And in this way as well, they’re similar.

Putting the Words together

The content of both poetry and search engine optimization is what matters. The words in poems are what connect with readers, letting them feel heard and understood while questioning our universal truths in order to form a better understanding of our world. On the other hand, the words in content marketing is what connects with readers, educates consumers, and helps people make better-informed decisions about the purchasing they make. In both poetry and the content marketing aspect of SEO, it’s all about putting the words together.

Contact AGI Marketing Today!

If you’re not one for words, we’re here to help. We can aid you in content marketing, SEO, and beyond. Give us a call today!

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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