Pay-Per-Click (PPC)
Position Yourself to Be On Top of Google With Paid Ads

Pay-Per-Click Advertising

Have you ever Googled something like “insoles” or “roof repair” and had ads appear at the top of the page, right before maps and other results?

The answer is probably yes, right? These ads are a newer, innovative way of advertising your products and services directly to your customers. AGI Marketing can help you master pay-per-click advertising.

What is Pay-Per-Click (PPC)?

Pay-per-click advertising utilizes search engines and web pages such as Google and Bing to show your ads. One thing that makes PPC advertising different from traditional advertising is that you only pay when someone clicks on your ad. While a traditional advertisement may require you to pay to advertise anything at all, with PPC you will only be charged when someone clicks on your ad. Essentially, you pay for results!

How it Works

Pay-per-click advertising works by taking you to the top of search engine page and earning you more visitors to your site than you might get organically. We create PPC ads for Google using Google AdWords. Google AdWords allows users to create different types of ads, such as the ones found at the top of search engine results.

When creating a PPC ad, users can add keywords, goals, and budgets to create a successful advertisement. Using other tools such as Google Analytics, we can track and measure the success of the campaigns.

Since the cost is based on clicks, you can set a budget for each day, meaning if you reach your budget limit for the day, AdWords will remove your ads for the remaining amount of time. This helps you manage your budget wisely.

What Does AGI Do with PPC?

While it may sound easy enough, working with PPC takes a lot of industry knowledge, which is why it’s often best to let the pros handle it. At AGI Marketing, we make sure to put out the best PPC ads for your company in numerous ways.

We begin with keyword research. When building your ad campaign through Adwords, we have to add keywords, and we determine which keywords to add through proper research. These keywords help land your ad in the top results. Once ads are running, and whenever a new campaign is created, we update the keywords as needed.

We also work to create the best ads for your industry, services, and products. From the copy to the ad extensions (which allow you to display your location, phone number, products, and more), we ensure the ad is perfect for you. And if the ad isn’t doing too hot or could be improved, we are sure to go in regularly to tweak and update it. This is good because your ad’s performance doesn’t just depend on your company. It can be affected by other companies’ ads and industry trends. We stay on top of it so you don’t have to.

But you don’t want just your ads to look good. Imagine seeing an ad for a pair of shoes you think are really nice, but when you click on it, it takes you to a poorly made site that, quite frankly, looks suspicious. If a customer were to click on your ad and it sent them a strange-looking site, they might be inclined to not use your services or to buy your products. You want to be sure the landing pages they are going to are well-designed and work efficiently. As a digital marketing agency, we can design a website so that the landing pages are all good to go.

One thing to note about PPC is that, unfortunately, you can’t just enter things in properly and have it all magically work out. In order to have your ads appear on Google’s search engine results pages, you have to bid on keywords, but this doesn’t work as a standard auction. Both the quality of your ad and how much you bid on keywords will determine your rank on Google. That doesn’t mean you should just bid as high as you can! This can cost you thousands and thousands of dollars and can negatively affect inflation on bidding. We research the bids beforehand, so we can accurately bid for your ad.

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