Search Engine Optimization (SEO)
Be Found When Your Customers Are Searching

What is SEO?

SEO, or search engine optimization, refers to the process of optimizing a website to rank as highly as possible for certain keywords within a search engine, such as Google, Yahoo, and Bing.

By far, Google is the most commonly used search engine. When you type what you’re looking for in the search bar, the first few results (excluding paid advertisements) are the websites that rank highest in Google’s algorithm. Staying on top of good SEO practices ensures that Google will continue to view your site favorably.

Why Do You Need SEO?

Having a nice website is simply not enough anymore. When your potential customers perform a search for a service or product that you provide, 91% of them choose a business to contact within the first page of the results. If your company is not found on that first page of Google—chances are, your customers won’t ever even visit your website.

As a business owner, it’s ideal that your business is one of the first to show up on a Google page when potential customers search for keywords relating to your company.


91% of search traffic stays on the first page.


The top 5 results get 75% of the clicks.


93% of people will start their online experience with a search engine. (73% is Google)


81% of potential customers research a local business prior to making a purchase.

  • Researching industry keywords that drive traffic
  • Writing optimized content to increase your ranking
  • Internal linking and backlinking
  • Managing your online reputation and reviews
  • Creating engaging social media content
  • Designing a user-friendly, modern website

Local SEO

Optimizing for local results is even more competitive, specific, and detailed than general SEO. If your company is not properly optimized for your location, you will miss out on potential business.

When websites are well-optimized for a specific location, they appear higher within the map section on Google’s search results. If you make the top three spots—also known as the “Local Snack Pack” — your business is immediately visible, with your phone number, address, and
distance from the user.

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