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Local Service Ads
Pay Per Lead Ads at the Top of the Search Results
Pay-per-click advertising isn’t the sole choice when it comes to Google Ads. This is where local service ads come into play.
When using Google to look up local services, have you ever seen results appear at the very top of the page? These results—which often feature a collection of up to three companies, along with ratings, years in business, and phone numbers—are known as local service ads (LSA).
If you’re ready to reach the top of the search results with local service ads, then give AGI Marketing a call at 1-888-269-5449!
What Are Local Service Ads?
Local service ads are one of Google’s most exciting options due to a variety of reasons. Right off the bat, LSAs are literally the very first results people will see on Google’s result pages, even before the pay-per-click ads!
LSAs allow you to pay per lead. You will have the freedom to choose which services you want to focus on in your industry. There is no need to perform keyword research or undergo ad building. The LSA system is solely platform managing. It requires background checks and company verifications. Leads must also be marked constantly to let Google know whether it was a good or bad lead they got you in touch with.
It’s important to point out that LSAs rely on the proximity of your business to those who are searching for your services. PPC ads, on the other hand, don’t rely on proximity. This is something to consider when choosing the right advertising campaign for your business.
How to Succeed with Your LSA Campaign
- Set up and maintain your Google My Business profile: Your Google My Business profile plays an integral role in the success of your LSA campaign. In order to succeed with LSA ads, you will need to have a great Google rating and plenty of positive reviews.
- Be proactive and answer phone calls that come in: It's up to you to make sure you answer the calls you get from your LSA campaign. This way, Google will make sure you are in good standing with your customers.
- Make sure you have the time to let the process get started: The process to set these ads up takes a bit longer than PPC ads. Once the profile is completed, your ads can be seen as "Google Verified/Screened" which helps your ads stand out.
- Keep an eye on your reviews: Make sure to pay close attention to your company’s reviews. Since LSAs only display a small amount of information, every bit counts tremendously. If your business has a lower rating than the other businesses displayed in the LSA grouping, then potential customers may choose a competitor instead of you.
- Notate which leads are good or bad: By notating the leads that come in through your LSA campaign, you can actually optimize the campaign properly. This is one of the great benefits of using a Google-centric advertising campaign.
Ready to Succeed with Google Local Service Ads? Team Up with AGI Marketing!
Local service ads may seem complicated or more involved than PPC ads. Perhaps you’re too busy to devote time to digital advertising campaigns, but you still want to try it out. Well, this is where AGI Marketing comes into play!
If you’re interested in learning more about what goes into the process, don’t hesitate to reach out to our experts. We will provide you with a custom advertising campaign that will result in excellent leads and more conversions. Give us a call today to get started!
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