Over the past couple of years, the world has seen a resounding increase in the impact of digital marketing. While TV, radio, and billboard ads dominated marketing for decades, online marketing has proven itself time and time again as one of the best ways to put your business on the map. Nowadays, you can’t go anywhere without seeing someone scrolling through their phones. Whether they’re updating their Facebook status or looking something up on Google, they’re prime targets for digital marketing.
Google Ads: The Breakdown
Google ads are one of the biggest driving forces behind the success of digital marketing. Google ads can be displayed at the top of search results, before YouTube videos, and on websites that fall under Google’s list of partners–a long, comprehensive list, among other places. But Google doesn’t want to stop there. In fact, according to Search Engine Journal, Google has made it their goal to converge TV and their digital ads.
Google on Our Televisions?
With the rise of smart TVs and devices like Roku, which can bring YouTube and other channels to our screens without cable, Google ads have probably already graced our TV screens. However, Google is going beyond this by displaying Google ads during live TV programs on TVs that are connected. In an article published by Search Engine Journal, ad impressions during live programs doubled in 2018.
In addition, Google is also working on partnerships with some of the biggest names in television. Most recently, they partnered with The Walt Disney Company to serve as their “core ad technology platform.” Because of this, Google will be in charge of handling ads online, in apps, at live events, and on TVs connected to wifi for all of their properties. It’s a convergence between two of the most powerful companies in the world.
So, What Does it Mean for Me?
As a business owner, it’s smart to consider all the marketing avenues you can take and which work best for your business. So, Google working to display ads during live television events and on potential customer’s smart TVs is just another way you can reach potential customers with your services.
Working With a Digital Marketing Company
Staying on top of the trends while maintaining your marketing strategies while also running your business can be a nightmare. Working with a digital marketing company that specializes in Google Ads and all the other ingredients for the perfect online marketing recipe is the way to go. This is where AGI Marketing comes in. We’re dedicated to helping businesses of all kinds with their online presence. Contact us today to learn more about our services!