What Does My TV Have to Do With Google Ads? A lot, Actually.

retro tv

retro tvOver the past couple of years, the world has seen a resounding increase in the impact of digital marketing. While TV, radio, and billboard ads dominated marketing for decades, online marketing has proven itself time and time again as one of the best ways to put your business on the map. Nowadays, you can’t go anywhere without seeing someone scrolling through their phones. Whether they’re updating their Facebook status or looking something up on Google, they’re prime targets for digital marketing.

Google Ads: The Breakdown

Google ads are one of the biggest driving forces behind the success of digital marketing. Google ads can be displayed at the top of search results, before YouTube videos, and on websites that fall under Google’s list of partners–a long, comprehensive list, among other places. But Google doesn’t want to stop there. In fact, according to Search Engine Journal, Google has made it their goal to converge TV and their digital ads.

Google on Our Televisions?

With the rise of smart TVs and devices like Roku, which can bring YouTube and other channels to our screens without cable, Google ads have probably already graced our TV screens. However, Google is going beyond this by displaying Google ads during live TV programs on TVs that are connected. In an article published by Search Engine Journal, ad impressions during live programs doubled in 2018.

In addition, Google is also working on partnerships with some of the biggest names in television. Most recently, they partnered with The Walt Disney Company to serve as their “core ad technology platform.”  Because of this, Google will be in charge of handling ads online, in apps, at live events, and on TVs connected to wifi for all of their properties. It’s a convergence between two of the most powerful companies in the world.

So, What Does it Mean for Me?

As a business owner, it’s smart to consider all the marketing avenues you can take and which work best for your business. So, Google working to display ads during live television events and on potential customer’s smart TVs is just another way you can reach potential customers with your services.

Working With a Digital Marketing Company

Staying on top of the trends while maintaining your marketing strategies while also running your business can be a nightmare. Working with a digital marketing company that specializes in Google Ads and all the other ingredients for the perfect online marketing recipe is the way to go. This is where AGI Marketing comes in. We’re dedicated to helping businesses of all kinds with their online presence. Contact us today to learn more about our services!

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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