Why Your Website Should Be Responsive

A website on a laptop, desktop, and tablet against a white background in El Paso.

A responsive website is key to a successful business. A responsive website or design essentially means that a website will adjust itself to fit within the screen it is being viewed on. It keeps all the design elements intact, such as photos, content sections, & menus. Essentially, it just makes a website easy and convenient to view, no matter what device you are using. 

Looking for website design and development? AGI Marketing can help. With our website services, you can take your business to the next level. Contact us online or call (888) 269-5449 to learn more.

Why Can’t My Website be Designed for Desktop Screens Only?

Most older websites only fit a desktop screen, meaning that if you were to view the same website on a tablet or mobile device, it would likely look all out of place, and it would affect your user experience, making it a lot more difficult to navigate. This is why it’s important to make your website responsive, whether you’re planning to build a new one or update an existing website. Responsive design will prevent users from getting frustrated with your website and potentially exiting if they find it too time-consuming and inconvenient to access. If your website is optimized for all devices, then you’re providing your visitors with a more user-friendly experience, and they’ll likely browse your website as opposed to exiting quickly. 

How Does This Affect SEO?

Google and many other search engines will consider mobile-friendliness a ranking factor for their algorithms. So, it is basically a requirement if you want your website to succeed online. Without website design responsiveness, you’ll be stuck with an outdated, clanky website that will most likely not rank very high for SEO. Most websites are at least mobile friendly, meaning that they might not be fully responsive (screen size in between desktop & mobile like tablets & laptops), but they will load a mobile-optimized version on mobile devices. The downside is that you never know where somebody might be accessing your website from. So, it’s important to prioritize making your website with a fully responsive design to succeed. 

Other Responsive Design Benefits

  • User experience: Your users can access your website from any device without unnecessary panning, scrolling, & zooming. They will also likely stay on your website longer than an outdated, unresponsive website. 


  • Flexibility when making updates: You don’t have to make edits for every device if your website is built correctly. Anything you update should appear for every device. Essentially making it easier to manage. 

Elevate Your Website Today with AGI Marketing

The way your website functions and the experience users have while navigating your site can directly affect the success of your business. Call (888) 269-5449 to learn more about AGI’s professional website development and design services. While we are based out of El Paso, we help companies across the U.S. and Canada achieve their marketing goals.

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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