Youtube Marketing: Exposure and Targeting

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You can advertise pretty much anywhere in this day and age. You may have known that Youtube marketing is a form of online advertising. However, not many people realize that you can use Youtube marketing for your business. Youtube marketing is not just for the big companies with the big budgets. You can use it for your El Paso business as well, big or small.

Youtube Marketing Leads to More Exposure

Half the battle in advertising is getting your business’s name out there for people to see and eventually recognize. The great thing about Youtube marketing is that it’s exactly what its name implies: marketing on Youtube. If we think logically about it, a lot of people visit Youtube to watch videos. We realize that users don’t necessarily watch movie length videos, but they can spend well over the length of a movie on the site. As a result, there is ample opportunity to reach audiences. This is due to how much time they spend on the site and how frequently they are exposed to advertisements.

Youtube Marketing Leads to Specific Targeting

This type of marketing allows advertisers to be as specific as they want when targeting audiences.  This is beneficial for you as a business because you don’t have to waste advertisements or money targeting an audience that isn’t looking for your goods or services. Youtube uses keywords and specific cookie data to categorize consumers not only by demographic, but by interests. This is very useful and makes for an effective use of advertising dollars.

Although the benefits of Youtube marketing are quite easy to see, the process is very strategic. It’s best to consult with a marketing professional to ensure that you’re making the most use out of your marketing budget. At AGI Marketing, we are equipped with the knowledge and expertise to help you navigate online advertising in El Paso. You can also get a free online audit to see where you stand against your competitors. Contact us today for more information about our services and how we can help your online marketing efforts!

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Angele
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Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
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Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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