BlueRiseMedia.com wrote an excellent blog on why Internet Marketing is so important to the success of businesses:
Here are the top 10 reasons why Internet Marketing is so important to the success of businesses:
1. Online Branding
The primary reason for beginning an Internet Marketing campaign is to increase product awareness. As they are browsing the web or performing internet searches, consumers may come across the business name or logo and become interested in what the company has to offer.
2. Meet Changing Demands
Television, radio and print ads still have their places in the marketing industry, but with technology on the rise, more and more consumers have access to the web. By beginning an Internet Marketing campaign, businesses can keep up with this ever-changing technology.
3. Consumer Preferences
Online purchases have been increasing sharply over the last several years. This is due in part to busy lifestyles and the convenience of getting information and ordering products via the Internet. Business owners can capitalize on this convenience by providing consumers what they want—instant access to products and information.
4. Cost Efficiency
Internet Marketing is one of the most cost-effective methods of advertisement. The costs associated with starting a website, and then, using marketing articles or Social Media to establish an online presence is minimal when compared to the costs of traditional forms of advertising.
5. Increase Website Traffic
The use of articles or Social Media as a marketing strategy will undoubtedly drive traffic to a business’s website. The more people who visit the website, the better the likelihood of closing more sales and generating more interest in the product becomes.
6. Increase Sales
By providing consumers with the opportunity to purchase products online rather than physically driving to a location or sending an order form by mail, impulse purchasing power increases. This results in more revenue for businesses and an excellent return on their investments (ROI).
7. Always Available to Consumers
Work schedules and certain lifestyles can have an impact on consumers’ abilities to physically go shopping during normal business hours. By using Internet Marketing techniques, businesses can give consumers a 24-hour outlet for finding the products they want and need.
8. Customized Offerings
Advertising online is a very effective way to provide customized offerings to a very targeted demographic. Internet Marketing strategies will usually call for advertisements to be placed in such a way that the target audience will see them and respond.
9. Maintain Communication
As part of any good Internet Marketing campaign, it is important to include landing pages on the website in which consumers can enter their email addresses to subscribe to newsletters. These newsletters keep consumers interested, even after they have purchased a product from the business. They also work to help close sales when consumers may be unsure of their next move.
10. Improve Credibility
Maintaining an online presence via Internet Marketing is a great way to keep up with the times and provide consumers with all of the opportunities they need 24 hours a day. With a bit of time and effort—and very little investment—business owners can realize success beyond their wildest dreams.