It’s hard to believe that the new year is just a couple of weeks away. As we approach 2018, it’s important to think about how our search engine optimization strategies will change, evolve, and adapt once the clock strikes midnight. If you’re not already on the SEO boat, you’re a bit behind. But don’t worry. Knowing these highly anticipated SEO trends that are expected to make waves in 2018 will help you get back in the game.
Trend #1: UX/UI
With the rise of technology comes the demand for an easy to read and use technology experience. User experience and user interface both contribute to this ease of technology use. But what does this have to do with SEO? Well, quite a lot. Google bases its website ranking system on multiple factors, including user experience. Google puts all of the focus on the user, so you want to be sure your website is as user-friendly as possible and this includes optimizing for desktops, tablets, and mobile devices. So when it comes to your website, be sure your interface, content, videos, and graphics are all optimized for the user.
Trend #2: SERP Features
The search engine results page is a part of the Google search that displays search results and incorporates features, such as snippets, graphics, and videos into Google searches. For example, if you were to look up a celebrity, to your right, you’d see a snapshot of their bio, including their age, marital status, pictures, and a list of the movies, TV shows, books, and music they’ve worked on. You’ll also see snippets and panels of some of the most viewed, newest, and most reputable links appear. It’s important to monitor what links of yours show up on the search engine results page and what snapshots are taking away from your possible clicks, so you can stay on top of the game.
Trend #3: Digital Assistants
“Alexa, play my workout playlist.” This line probably feels familiar because of all the Alexa and Google Assistant commercials we’ve had lately with the holidays just around the corner, but digital assistants, with their voice search technology, are changing the playing field for SEO. Some ways your SEO techniques can accommodate include using a more natural language, rather than being specific or technical and putting an emphasis on long tail keywords and phrases in your content.
Get On Top of the SEO Game this New Year
We’re in the final stages of 2017 and with 2018 just at the tips of our fingers, it’s important that we plan for all of the SEO changes that will come as technology continues to grow, especially if you own a small business. As a small business owner, however, you may not have the time or resources to handle your online marketing. That’s where AGI Marketing comes in. At AGI Marketing, we’re dedicated to helping businesses of all kinds with their online marketing so they can continue to be successful for years to come. Call us today to learn more about how we can help you!