Why Buying Followers on Instagram is a Bad Idea
Imagine having thousands of followers on Instagram but no real engagement. Your posts go unnoticed, comments are rare, and your profile feels like a ghost town. While buying followers might seem like a quick way to boost your profile, it can harm your account in multiple ways. If you want to increase your online reach […]
Digital Marketing Agencies: Promises vs. Measurable Results
In the dynamic world of digital marketing, companies often find themselves bombarded by a plethora of agencies vying for their business. These agencies typically present themselves in one of two ways: they either make grandiose promises about what they can achieve, or they focus on demonstrating their ability to obtain measurable results. Understanding the difference […]
Why It’s Important to Respond to Positive and Negative Reviews
Reviews are a great way for your customers to share their experience with your company. These reviews can encourage new customers to choose your services, and can also provide valuable criticism that can help you tailor your services to better fit the needs of your market. Unfortunately, not all reviews will be positive. So, what […]
Why Your Website Should Be Responsive
A responsive website is key to a successful business. A responsive website or design essentially means that a website will adjust itself to fit within the screen it is being viewed on. It keeps all the design elements intact, such as photos, content sections, & menus. Essentially, it just makes a website easy and convenient […]
SEO vs. PPC: Which Is Right for Your Business?
When it comes to the success of your business, creating a digital marketing strategy to meet your unique needs is essential. SEO (search engine optimization) and PPC (pay-per-click) are two strategies to grow your business through a stronger online presence and more visibility to your potential customers. However, SEO and PPC differ in their processes […]
Hiring a Marketing Agency VS Doing Marketing In-House
Many business owners come to a point where they ask themselves, should I hire a marketing agency or hire someone in-house to handle our online marketing? Online marketing can bring in leads, help with community awareness, show off your services, and grow your business. Many different strategies can help accomplish your goals. Outsourcing to a […]
Why Is It Important to Have Accurate Information on Multiple Directories?
When running a business, it is essential to ensure information on your website, social media profiles, and any other platforms your business uses is accurate and up-to-date. As such, it is crucial to keep all information on multiple directories accurate. A web directory is a website that has links to other sites. These links are […]
4 Ways Online Reputation Management Helps Your Business
When hopeful customers are researching online, the first thing they will look at isn’t your homepage or list of services; it’s the reviews. Past experiences with your business can impact a potential client’s decision to move forward with you. For this reason, online reviews are one of the most essential factors in your overall success. […]
Building an Authentic Social Media Presence: The Key to a Successful Personal Branding.
Having a social media presence is crucial to any business in this digital age. However, only having a presence is not enough. Companies must be authentic by creating personal branding that makes them stand out and connect with their audience. If you want to build your company’s social media presence and grow your customer base, […]
11 Tips to Improve Your Chiropractic Office with SEO
There isn’t a better way to get the attention of your future patients for your chiropractic practice than ramping up your SEO game plan. According to Forbes, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Second-page results, commonly known […]
