Basics of Youtube Marketing – What You Should Know

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Youtube is all the rage these days. Youtube is so versatile that a renowned pop star can use the site to debut his/her new single, or an average person can post tutorials and attract thousands of audience members. Businesses can even use it for marketing purposes. If you have a business in El Paso and want to stay culturally relevant, here’s what you should know about Youtube marketing.

Pages and channels

Having a Youtube channel and/or pages can be very beneficial. Treat your Youtube page like another website or an extension of your website. By giving your audience another avenue to see your business, you not only increase exposure but interactivity as well. Youtube marketing can be a fun way for your clients to engage with your business and get to know more about it.

Content

Content is key. Make sure that you treat Youtube marketing the way you would treat any other marketing. Display quality content that is reflective of your business’s look, standards and values. Just the way that poorly designed graphics can deter potential customers, so can bad content on Youtube.

Youtube Marketing is Consistent

Again, content that is used for Youtube marketing is an extension of your existing website. Everything about your business that is on the web comes together to form your online presence. It’s very important that this online presence is consistent across the board. If you’re not consistent in your online endeavors, then you’re running the risk of positioning your brand as one that is hard to remember, and hard to identify.

As you can see, Youtube marketing is a whole lot more than just posting videos online. It takes strategy and quality. Here at AGI Marketing, we help El Paso businesses to market strategically and successfully. If you have any questions about our services, contact us today!

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Angele
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Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
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Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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