How Can Inbound Marketing Help Your Business Grow?

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Your business is important to you. You want it to grow and develop into something bigger and better. And you want to be able to reach a good deal of people. To accomplish this, you need good marketing.  Marketing and advertising are essential to healthy growth in any company. There are different ways of advertising as well. Some advertising uses the traditional ads. These can be on the internet, TV, radio, or in print, all of which will be placed in areas that compliment your business. But there is another way to accomplish advertising and marketing now. AGI Marketing uses inbound marketing to help your business grow. 

What Is Inbound Marketing?

Inbound marketing is actually a combination of content marketing and social media marketing. Combined, these two strategies allow for a wide audience reach. Content marketing uses blogs and videos to discuss topics, products, and other specific details about the company. The company’s purpose is to build up and spread to those who might need the service. In this case, the person has to be looking for the product or service provided in order to find the company. Social media marketing and content marketing both tend to deal with a word search or keywords that are popular or common. These are chosen via a search engine. Google is the preferred engine, as more people tend to use it. This is helpful in finding what people are actually looking for. Inbound combines these marketing approaches to help the company grow its online presence.

How Can It Help Your Business?

By combining two types of marketing, inbound marketing allows for greater audience pull. Unlike ads, this marketing is looking to pair companies to needs. This means that the advertiser will take a list of the company’s services or products. Then they will cross reference them with popular searches. After that, they will create a list of keywords or phrases that will match the company. After that, it is simply a matter of creating content to relate to both. This helps draw in people who may not have searched for a company’s product or service specifically. It also helps the company to develop product or services that the public wants.

Growing your business through marketing is smart. There are a lot of different options out there to choose from. All which have their benefits and downsides. But if you are looking to grow your buyer base, then consider inbound marketing. AGI Marketing is experienced in inbound marketing and we can help your business excel through this kind of marketing.

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Angele
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Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
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Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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