According to recently compiled internet data, the average user will only spend about 15 seconds on any given website. That’s roughly the amount of time it has taken you to read the first couple of sentences. Are you still there?
We sure hope so, because we have some important information to share about graphic design and how it can transform your company’s marketing platform. And we aren’t talking about just any type of graphic design, either. We are talking about outstanding design work – the kind that casts vision, tells a story, and invites customers and clients to participate in a brand identity. This is precisely this type of design that keeps internet surfers engaged on a site for more than 15 seconds, enhancing the marketing experience for both buyers and sellers. And if you ever need help enhancing your website’s design, AGI Marketing can get the job done.
Good Design Versus Great Design
Graphics are everywhere in today’s digital world, so how does one tell the difference between good design and great design? While some might argue that “beauty is in the eye of the beholder,” experts understand that particular design elements are more effective than others. Here are some important features of great design:
- Great Design is More than an Accessory: For far too long, companies have viewed graphic design as an accessory rather than a necessity. To put it in different terms, people tend to think of design as the ketchup rather than the hamburger – a flourish, but not a key ingredient. In today’s media savvy world, however, design can no longer be treated as a condiment of online marketing. Successful companies recognize that graphic design is a key player in effective marketing, and they distribute their resources accordingly.
- Great Design is Transparent: In the words of Joe Scarano: “Good design is obvious. Great design is transparent”. Design can certainly stand out, of course, but it must do so in a way that does not distract from content. Graphics should complement the content and serve as visual metaphors for the story the company is telling. Great design will facilitate business by highlighting the company, improving the customer’s experience, and ultimately augmenting sales.
- Great Design is Mobile: Mobile users are currently leading the race when it comes to internet browsing. Compared to desktop users, 52.7 percent of global internet users access the internet via mobile. In the United States, specifically, 75.1 percent internet users access the internet via mobile. Given these statistics, it is perhaps not surprising that 4 out of 5 consumers use a smartphone to shop! But they aren’t the most patient bunch – 50 percent of mobile users will abandon of web page if it takes more than 10 seconds to load, and 60 percent of users won’t return to the site. The point is this – great web design must be mobile friendly. Not only should your website be formatted to fit a mobile screen, but – if you want to make sales – it should also load quickly to keep up with this mobile generation.
Most Importantly – Great Graphic Design is Strategic
Great graphic design isn’t just art. It is strategically applied creativity and passion. At AGI Marketing, we work hand in hand with clients to help them strategically and effectively tell their story. If you are ready to improve your design game, contact our marketing experts today!