Digital Marketing Strategies for Medical Spas to Take Advantage Of
In a world where we spend, on average, more than six hours per day online, it’s important for businesses to take their digital marketing strategies quite seriously. People are constantly connected to their phones with a wealth of information right at their fingertips.
Why not make your business part of that wealth of information? By mobilizing your resources and pointing them toward website maintenance, social media management, and online ads, you’re positioning yourself to be seen and heard in the place where we spend most of our time: online!
Below, we’ve outlined some of the best digital marketing tactics you can start to employ today. We’ll discuss the gods at Google quite a bit here since we all must yield to them.
After your website has been spruced up, you can start garnering new leads that will hopefully turn into lifelong customers at your medical spa. Together, let’s fire up our laptops and start taking over the world wide web.
Understand and Implement Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing a website to rank as highly as possible within a search engine, including Google, Bing, Yahoo, and others.
Source: Emmeline Pidgen
Of course, Google is king, so a lot of SEO has to do with answering the question of “what are people typing into Google when they want to know more about my business, products, or services?” When you can answer this question, you’re more likely to pop up in people’s search results.
Did you know 91% of search traffic stays on the first page of their web results? So, when you consider all the work you’ve done on your company website, you don’t want it to hang out there in the abyss on page seven or eight of Google’s search results.
Rather, you want it to be found within the first few search results, and certainly within the first page of Google’s search results.
One way to approach SEO is like this: what service generates the most income for your spa? Let’s say it’s facials and microdermabrasion.
With SEO, part of the task becomes incorporating the words and phrases that relate to these services throughout your site. This is one way to allow Google to take notice of your site the next time it crawls it.
But, SEO is much more than this. It also encompasses social metrics, usage signals from browsers, readability, load speed, anchor text distribution, and more. But, a great place to start is taking a good, hard look at what people are typing into Google.
Reap the Rewards of a Google-Friendly Website
The hallmarks of a Google-friendly website are cleanliness, modernity, and user-friendliness. While an attractive website speaks for itself, it’s a high-functioning site that you need. So, there are a few things Google will want to see from your site, including:
First, your medical spa website must be responsive. That is, it must be developed so it will automatically adjust to the size of a desktop, laptop, tablet, or smartphone. Google will actually ding a company site and lower it down in the search results if it detects it isn’t optimized for mobile.
Second, it must load quickly on each of these devices. Research says that over 70% of people will leave a site if it takes too long to load. That’s lost business by the seconds. And you only have a few seconds to cover a lot of material.
For example, on your homepage, you might include important information like conditions you can help with and a brief list of services. You’ll want this information to load quickly and allow all the text to be scannable.
Then, on your “Services” page, you might include more detailed information like costs, recovery time, and how many treatments you will need for a specific service.
That’s a lot of material to digest and good SEO dictates fast load times. People want their information, and they want it set out before them clearly, concisely, and quickly. An optimized site means Google will smile upon you, as well as many of your prospective clients.
Another hallmark of a Google-friendly website is one that has strong keywords laced throughout the pages. If, for example, you specialize in eyelash extensions, you’d do well to place the highest-ranking keywords throughout your site.
Here are some of the most important places to place the right keywords:
- Page title
- Meta description
- Your domain name (if possible)
- Alt tags (on your images)
Finally, we’d like to discuss your links. A Google-friendly site will also incorporate internal and external links. That is, you can link pages within your company site for more information.
But, it’s often wise to incorporate external links (to show Google your research and statistics are valid). This is a strategy that can be incorporated throughout the main pages of your site, as well as your blog posts.
Keep Visitors Up-To-Date With A Company Blog
Let’s continue the conversation on blog posts. You’ll notice most businesses have a blog attached to their website. This is one of the best digital marketing strategies out there, and there are many reasons for this.
First, it’s an opportunity to demonstrate your industry knowledge. People will be able to detect this when they visit your company site, but the articles on your blog allow you to expand upon many different topics.
Second, it’s an opportunity to boost the above-mentioned SEO. Imagine this, let’s say you write a fantastic, in-depth article on varicose and spider veins. In that article, you answer all sorts of common questions, include pertinent keywords, and include internal and external links.
In this scenario, there’s a great chance your article will rank well on Google and appear when people start conducting research on varicose veins. Someday, you might even appear as a featured snippet on Google (an excellent way to gain more traffic).
As readers start to see you really “know your stuff,” they might pop over to your company site and see if they’re in a position to reach out to you for a consultation. Through good ol’ fashioned educational means, you’ve just served prospective clients well and, hopefully, garnered new leads!
Stay in the Feed with Social Media Marketing
Now, here’s a big one and something that lends itself to medical spas very well. We suggest opening business accounts on Facebook, Instagram, LinkedIn, and YouTube, as a start. Organic posting across each of these platforms has the ability to generate a lot of new leads.
As a medical spa, consider all the before-and-after photos you could post on Instagram. People love these. You can also post about specials, deals, and offers to entice people to set up new appointments.
One thing you’ll have to master is the art of the hashtag. Hashtags are a bit like keywords. On social media, people often follow certain hashtags. For example, if they’re really interested in permanent makeup, they might follow this hashtag so posts pertaining to permanent makeup will appear on their feed.
This is a great way to get noticed and garner new leads. LinkedIn, for example, helps people to see the most popular hashtags for each topic they’d like to post about.
It’s important to wrap up here by considering the fact that 96% of small business owners use social media to advertise to potential customers.
Get Your Business Noticed with Pay Per Click Campaigns
What we’re talking about here is a pay-per-click campaign. Pay-per-click (PPC) advertising is a great way to get your business noticed. It’s a common digital marketing strategy because the risk is relatively low.
You can set up an ad for your latest Botox special and you’ll only pay for every time a user “takes the plunge” and clicks on your ad. You’ll also be able to see how your ad is performing and what you might like to tweak in your next campaign.
Of course, we’ve all seen these ads atop our Google searches. When someone Googles, “Difference between Botox and Dysport,” an ad for your Botox special can appear on page one of Google’s search results.
Essentially, you’re paying only for results. Better than that, this guarantees one of the pages on your site to be listed at the top of a search result, even without considering your SEO work.
PPC campaigns are easy to budget because you can designate a set amount of finances for each day. If enough users have clicked on your ad to meet your daily goal, then the ad will be removed for the remaining amount of time.
And, if you run an ad through Google, Google Analytics will be your friend. It will help you measure and track the success of your campaign and see what you may or may not want to do differently in the future.
Reach More Prospects with Landing Pages
As you’re directing prospective clients to your business, you can see there are many avenues to do so. You can maximize your SEO tactics, write meaningful blog posts, market across your social media accounts, and run a few PPC ad campaigns.
Each of these tactics will lead people to a page within your site. Typically, in these instances, a landing page is a sound place to direct people. A landing page is a page on your company site where you offer a resource in exchange for the site visitor’s contact information.
Typically, there will be a lead capture form where people will enter their contact information in exchange for a coupon, promotion, newsletter, eBook, or other beneficial items. A good landing page will focus on one particular stream. It’ll also be clutter-free, useful, and a great intro to your medical spa’s business.
We’ll conclude with something we all tend to live by – online reviews. This is often referred to as online reputation management. While this tactic encompasses many things, online reviews are a major component.
Source: Willow White Letters
It’s important that you don’t miss out on customers because someone’s placed a less-than-stellar review online. And, although this can’t be entirely avoided, you can take control of the conversation about your company online.
It’s possible to counteract negativity, maintain balance, and build a positive online standing. Many companies work hard to build positive reviews on Google, Yahoo, Yellow Pages, Bing, and more.
This goes a long way because we all know a quick Google search of a company propagates all kinds of useful information, including its address, business hours, and customer reviews.
Indeed, an overall five-star rating in a sea of reviews goes a long, long way. You can encourage customers to leave their review by offering them 10% off laser hair removal or simply telling them it will help you build your spa.
Online reputation management also extends into our social media activity. It’s important to engage with people when they comment on your posts, ask questions, or send a direct message with an inquiry.
Allowing people to feel heard and promptly responded to makes them feel as though they will experience great customer service when they pursue your services.
Digital Marketing Strategies That Work
And there you have it! These are some of the finest digital strategies with proven track records. When it comes to digital marketing, things like SEO are truly unavoidable. As for social media management and online reputation management, well, you get as good as you give there.
If you’d like to take over the internet and start reeling in new leads day by day, then we invite you to contact us today. Here at AGI Marketing, we make it a point to secure more customers for each of our clients.
With increased website and foot traffic, we can help you grow your medical spa by leaps and bounds.
How will we do it? We’ll start by optimizing your website. Then, we’ll make you more noticeable than ever with proper SEO tactics.
After that, we’ll tackle your online reputation and help you position yourself at the top of Google with various pay-per-click ad campaigns. We’ll build out your social media accounts and even help you get your YouTube page up and running.
Especially in your line of work, people will be drawn to a well-curated YouTube channel. They can enjoy countless tutorials as it relates to skin care, permanent makeup, haircare, and more.
It’s the power of those Instagram before-and-afters times ten. And we’d be glad to help you get there.
Come on over and submit your website for a free online audit. Together, we’ll see how we can skyrocket your business and fill up all those available appointment slots in your calendar.
We look forward to becoming fast friends as we assess your online presence and help your business grow in ways you’ve only ever imagined!