It seems like yesterday that we were in January 2018, which has been dubbed this year’s month that “never seemed to end.” Once it did end, though, 2018 zipped by. One minute we were in February and the next we were in November. Now, Christmas is only about a month away, and as we’re putting up our trees and decorating our offices for the holidays, it’s important to consider our holiday SEO plans. There are many holiday season trends projected to be incredibly helpful this year. Here are a few tips to help you master this year’s trends.
Tip #1: Starting Early!
When it comes to planning your holiday season SEO, you want to start it early. Many companies wait until about a week before Christmas, and while they can still reap a lot of benefits with that plan, you’ll experience much stronger results if you start earlier in the year. According to Authority Labs, companies ended up being included in 50% of holiday web traffic when they started their holiday SEO strategies a week before Christmas—this isn’t half bad. However, if you start 45 days out from Christmas, you can reach up to 90 percent of the holiday web traffic. How about that for some Christmas cheer?
Tip #2: Create Holiday-Themed Content
When creating a content strategy for your company, it’s important to create an authentic voice throughout your entire strategy. One way to do this is to engage with potential customers about what’s going on in the mainstream, and this includes the holidays. Creating holiday-themed content is a great way to do so.
Tip #3: Fa La La Link Building
Link building is always important in creating a great SEO strategy, but it becomes even more so during the holiday season. Be sure to work on this consistently throughout the year, so that by the time the holidays roll around, you’re prepared.
Tip #4: Plan for The New Year
While planning for the holiday season is great, it’s important not to fall short-sighted. Once Christmas has passed, New Years Day comes quickly. Don’t forget to start planning your SEO strategies for the following year!
Call AGI Marketing Today!
If you own a business—any kind of business—having a solid SEO strategy in place will help you come out on top of your competition. But as a business owner, you have your hands full, and working with search engine optimization may be the least of your concerns. This is where AGI Marketing comes in. We help businesses of all shapes and sizes with their online marketing. Call us today to learn more!
