Website Building in El Paso

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Improving Website Design with a Key Brain Region

Recently, I have been personally studying the Reticular Activating System (RAS), a key part of the brain, which controls the focus of a persons attention. This function in the brain is not only good for understanding how to achieve your personal goals but is also important when developing your business website for potential customers. website development

This filter in the brain controls what the mind pays attention to and stores into the long-term memory. Website development experts such as AGI Marketing Solutions are incorporating this information into their websites in order to gain and hold the attention of online website viewers.

Keep in mind that online website traffic goes mile a minute with customers making split second decisions on whether or not to linger on a website due to aspects such as, user friendliness, color contrast and content. The RAS is used in the minds of potential customers by quickly sorting out what is important and relevant to their search and what is not important and can be ignored. Without this filter there would be an overabundance of information coming from all directions without any organization for focus to take place.

Website development experts can help guide the focus of their customers by creating websites that are not overcrowded with graphics, content or interactive options. Color also plays an important role in creating a website that will compliment the page and engage the customer through visual senses as opposed to having harsh colors that are a quick turn off for any website visitor. The RAS picks up on information related to what a person needs physically, self-made choices, names that are familiar or trigger familiarity, emotion, and novelty. Websites that engage the customer with these elements in mind have a higher chance of holding the attention and focus of their audience.

If you would like more information on the business services of website development experts, then contact AGI Marketing Solutions today at (915) 590-7420 or visit our location at 1370 Pullman Suite G. El Paso, Texas 79936. CLICK HERE to visit our website!

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Angele
Blue Circle

Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Jess
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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
Blue Circle

Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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