Why Your Marketing Should Have an Online Component

When you are thinking about marketing for your business, you need to consider not just print and traditional media, but also online marketing as well. Many businesses throughout El Paso have significantly expanded their reach to serve different areas throughout Texas and even nationwide. This has been done by simply stepping up their online marketing efforts. Even companies that are strictly local should still have a web presence. AGI Marketing can help to make that happen.

What Online Marketing Can Do For You

Online marketing is essential for your business because many people turn to the Internet first when they are looking for a service provider or seeking a product. Whereas in the past consumers would turn to the phone book or maybe consider TV and newspaper ads when trying to find a company to do business with, today most people simply turn to their search engine.  If people in El Paso and surrounding areas are searching for the products or services you provide, you need to make sure they can find you. Online presence can make that happen. Not only that, people often go online to look up reviews before deciding to buy your product or services. This is essentially the power of word of mouth. Over 80 percent of customers usually won’t try a product without looking up reviews.

Building Your Brand

It is also important to engage in online marketing so you can control your Internet brand. Even if you don’t do any marketing, you likely will have a web presence. People may review you, or search engines may list your contact info and basic details about your business. You have no control over how you appear online if you have no website or brand yourself. You need to control your own online presence to shape how the people searching the Internet see you. Creating your specific brand will help shape how people see you and your products or service. Otherwise, they will draw their own conclusions, which may be wrong. 

Getting Help with Online Marketing

If you aren’t sure where to start when it comes to adding an online component to your marketing plan, AGI Marketing can help. Many companies in El Paso trust us to handle all of their online marketing needs. To find out more about how we can help, give us a call today.

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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