There is a new and upcoming buzzword in the SEO industry – Online reputation management. Unlike the other marketing services such as email marketing, article marketing, search engine optimization, and social media optimization, online management of reputation involves tending to the damage caused by some online marketing campaign that has the ability to reach a lot of potential customers. This kind of campaign may be initiated by the customer when your product or service fails to meet their requirements.
There is a famous adage that it takes years to build a good reputation for yourself but it takes just a few minutes to gain a bad one. Remember, it is true even in the case of online reputation of your company. You may get employ different seo strategies in order to build a good ranking of your website but just a few bad comments or a dedicated campaign by a customer to express his dissatisfaction over your product or service. In today’s market, internet is huge thing and has a huge impact on the customers. You need to pay attention to what is being said about your business on the different news sites, blogs, forums, message boards, and other networking sites.
Importance Of Online Reputation Management
Though handling your online reputation may prove to be quite tricky sometimes, yet it has to be done as it has to be done to build goodwill for your company. The importance of online reputation management can never be undermined. It can be illustrated by following pointers:
A bad online reputation can make the customer lose confidence in the company. This may create a bad impression in the minds of your clients regarding your products and services.
You need to have a positive brand image on the internet to attract more customers. This is because in today’s world, most of the world trust web to research about the product they want to buy.
A positive online reputation management program helps in building trust, sales and confidence among the customers which will in turn increase the profitability and the revenue growth for your company.
These are the reasons online reputation is so important for your company. However, managing it can prove to be quite difficult at times as bad comments can creep up from any corner of the world wide web. In order to help you in the same, there are some tools that you can employ that will help you in knowing what is being said about your business online. One of the most popular reputation monitoring tools is the Google alerts tool. In addition, there is also a tool that provides alerts on an hourly basis through email regarding what is being said on the twitter. Thus, the best way to understand online reputation management is to see the dissatisfied customer as villain, out to destroy the victim or the company when the online marketing company who is the hero saves the day by removing the threat from the search engines that act as battleground.