How Does Search Engine Optimization Work?

What good is a wonderful treasure if it was hidden at the bottom of the sea? You could have a beautifully designed website with fantastic artwork, logos, and great photos. But, if you don’t use search engine optimization, no one will ever find it. Here at AGI Marketing, we use search engine optimization to direct treasure hunters, i.e. prospective customers, to your site. We do this by ensuring you get the top listings on the results of a search engine. Once they land on your website, user friendly design and great photos will keep them, but the search engine optimization will be like the hidden map to get them there.

More Than Just Good Design

Of course, user friendly design is a high priority when it comes to creating a website. If your website isn’t easy to navigate, prospective customers might not stick around to read the info and write down your address. Great photos are a big plus, as well. If you can use organic photos and avoid stock pictures your website will feel more genuine. However, no one will ever see them if they don’t find your website.

Search Engine Ranking Factors

Search engines use much more than just keywords to place your website on a results page. Things like your actual link, links within your webpage, number of words on a page, the traffic through the site, and many other factors all go into the algorithms that search engines use. If you aren’t keen to these ranking factors your website won’t even get near the first page, much less the top.

How Does Search Engine Optimization Work?

Again, you can think of creating good SEO strategies like a treasure map leading customers to your site. Our team of writers and SEO specialists use content and keywords to describe your company. Search engines like Yahoo or Google use algorithms to find and look through content and decide what to publish on a results page. And, it all happens in a matter of seconds. This is where our strategy helps. The keyword rich content we craft for you will lead the search engines to place you on the results page.

If your website isn’t getting the traffic you hoped for, and your current marketing plan isn’t working, we can help. We can use our expertise and knowledge to connect you with the people that are looking for your products or services. Contact us today to find out more.


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