You’ve probably heard this word, or, more accurately, acronym, thrown around before SEO. Search engine optimization, or SEO, utilizes keywords and content to help a web page show up in the top organic Google results. Many businesses over the past decade or so have started using it to better their digital marketing strategy and increase brand awareness.
Nowadays, everything is online, so your business should be too. Most people look up the nearest restaurants when they’re hungry or use Google to find a certain business when they’re in need of a plumber or roofer, and so on. That being said, it’s vital to have a strong online presence. While this can be a combination of social media, website traffic, and newsletters, SEO plays a huge role. Here’s why.
An Example of Search Engine Optimization
Think about this situation; it’s a rainy day and your roof has suddenly sprung a leak. You need to call a roofer to come out and fix it ASAP, but you can’t remember the last time you even thought about talking to a roofer. The average person in this situation whips out their cellphone and Googles one. Nine times out of ten, the person will go with a roofer who lands on the first page of their search results. Be honest, how often do you go to the second or third pages of Google? For most people, the answer is almost never. This is where search engine optimization comes in.
How Does SEO Work?
You want to be sure you use keywords and phrases on your business’s website and social media pages that people search for often to help your website appear at the top of the front page. We call these “organic results” because they come up organically in the results and not no one is paying for them to be there. This keyword usage, combined with strong content and social media marketing, is the primary function of SEO and can help your business gain more customers and followers. Sounds pretty simple, right? Well, it’s actually a little more complicated than that.
Google will analyze your site for content length and quality, keyword usage for relevant keyword searches, and images and videos, so you’ll want to optimize those too. It’s also important to stay on top of SEO practices since they’re constantly changing. There’s also a lot of coding involved, so you’ll probably want to learn some HTML while you’re at it. Though rewarding, SEO management is hard work and has several constantly evolving facets. It’s always a good idea to work with a trustworthy digital marketing company to stay on top of it all so you can focus on your business.
AGI Marketing is Here for You
If you own a small business, SEO and digital marketing are the best way to stay on top of your competitors, but we know it’s a lot of work. At AGI Marketing, we’re dedicated to helping local businesses succeed and thrive through digital marketing. Give us a call today!