The amount of potential for YouTube marketing is unreal. It is estimated that 300 hours of videos are uploaded every minute of every day onto YouTube. By 2017, 78 percent of internet traffic was video. Utilizing video marketing is a powerful way to reach your target audience with your message. Not only that, it is a great way to bring more visitors to your website and raise your Google ranking.
YouTube Marketing Strategy
It is important to realize that YouTube is a complicated system that needs to be navigated properly. It is quite simple to create a page or channel and upload a video. But simply placing a video online is not enough. Paying for ads is a popular avenue but this strategy is lost if you are not sure what you are doing. Again, simply posting ads on YouTube isn’t a successful strategy. Creating videos and ads unique to your brand with a strong voice and call to action are the best ways to capture your audience attention. These strategies are what lead to direct sales and sales down the road.
Improve Your Overall Brand
At the end of the day, your goal for YouTube marketing should be to improve your overall brand presence. Creating content that is unique and easy to consume and share is a great way to reinforce your brand. Video has become such a popular form of media for marketing because the consumer wants to see what they are dealing with. People don’t make spur of the moment purchases any longer. Before they visit your location, use your services or purchase your product they want to know as much about it first. Providing video is the best way to appeal to their senses.
YouTube Marketing Can Be Intimidating
Many people have plenty of reasons for not using video marketing to its full potential. They may be camera shy. Others feel they don’t have the expertise for editing a video properly. While others may not be familiar with using YouTube as anything more than entertainment.
Hire a Professional
If you fit into any of these categories but want to take full advantage of what YouTube marketing has to offer, contact AGI Marketing today. Our experts can help you dive in and reach your audience in a new way. Be sure to call us for a free consultation. We can show you how your web presence stacks up compared to your competitors.