The Endless Potential of YouTube Marketing


hand holding phone with orange video iconThe amount of potential for YouTube marketing is unreal. It is estimated that 300 hours of videos are uploaded every minute of every day onto YouTube. By 2017, 78 percent of internet traffic was video. Utilizing video marketing is a powerful way to reach your target audience with your message. Not only that, it is a great way to bring more visitors to your website and raise your Google ranking.

YouTube Marketing Strategy

It is important to realize that YouTube is a complicated system that needs to be navigated properly. It is quite simple to create a page or channel and upload a video. But simply placing a video online is not enough. Paying for ads is a popular avenue but this strategy is lost if you are not sure what you are doing. Again, simply posting ads on YouTube isn’t a successful strategy. Creating videos and ads unique to your brand with a strong voice and call to action are the best ways to capture your audience attention. These strategies are what lead to direct sales and sales down the road.

Improve Your Overall Brand

At the end of the day, your goal for YouTube marketing should be to improve your overall brand presence. Creating content that is unique and easy to consume and share is a great way to reinforce your brand. Video has become such a popular form of media for marketing because the consumer wants to see what they are dealing with. People don’t make spur of the moment purchases any longer. Before they visit your location, use your services or purchase your product they want to know as much about it first. Providing video is the best way to appeal to their senses.

YouTube Marketing Can Be Intimidating

Many people have plenty of reasons for not using video marketing to its full potential. They may be camera shy. Others feel they don’t have the expertise for editing a video properly. While others may not be familiar with using YouTube as anything more than entertainment.

Hire a Professional

If you fit into any of these categories but want to take full advantage of what YouTube marketing has to offer, contact AGI Marketing today. Our experts can help you dive in and reach your audience in a new way. Be sure to call us for a free consultation. We can show you how your web presence stacks up compared to your competitors.

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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