Three Crucial Tips To Getting More Leads From Your HVAC Website

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Your online presence begins with your website. It is your HVAC storefront— a visual and textual representation of who you are, what you do, and how well you do it. People today look for products and services online, and when it comes to local businesses that depend on clientele within their surrounding area, there is great opportunity. Start by making your HVAC website functional. Business owners make the mistake of adopting a shrug-of-the-shoulders-type attitude towards a website, thinking it is merely something they should have— without understanding the vital utility of it.

Heating and cooling services are constantly being searched—because lord knows we all need to escape the heat in summer and warm our homes in winter — and getting people to find you online is only half the battle. The second half of the battle is getting people to actually navigate your website, find the information they need, feel like they can trust you, and be prompted to call or sign up.

An effective website is a fusion of various components— both creative and technical—from web development, design elements, and well-researched keywords, writing, and content strategies. When implemented correctly, your HVAC strategy should have all these different aspects working together. We’ve narrowed it down to three main categories and here is what you need to remember:

Structure. Content. Beautifully.

#1 Structure & Navigation: The human brain processes information better when it is organized in hierarchies. Organizing information in a clear and effective way will help people better digest it.

Navigation is closely related to structure. The navigation on a website is the menu options that appear throughout your site and lead people to different web pages. Having a well mapped out navigation will set up your content for success, as it will be easier for search engines to find pages, index them, and rank them.

#2 Content : A website is not merely a visual representation. The internet still operates largely on words; it’s how we search for things. A lot of Search Engine Optimization (SEO) depends on the strategic use of text in order to index pages on search engine results. Content on your site should be original, helpful, and target keywords and keyword phrases that customers are searching for. An effective SEO strategy helps people find you and leads to more customers.

#3 Design Elements: Visuals make immediate impressions. How a website looks speaks volumes about your company. What colors are you using? What do they communicate? What images portray your company? Also, does your site look good on a smartphone?

If your HVAC site in 2018 is not mobile responsive, you’re in trouble. Your web design should adapt to whatever size screen is displaying it. At the same time, the use of images and photos is a key representation of your company, your employees, your company values and personality. Stay away from using too many stock or cheesy photos.

Make Your Website Into a Sharpened Weapon

As a small business owner, you understand that the marketplace is unforgiving. It’s a competitive battle and you have to be one step ahead or you will fall behind enemy lines. If you’re running an HVAC business, you know there is heavy competition out there. You also know people are always searching for someone they trust to work their ac or heater. Help them find you. Use your website as a weapon. The marketing tools available today can sharpen that website into a customer conversion machine.

Oh, one more thing. If you need getting your website up to par, don’t wing it. There is too much at stake. Employ expertise and step into the fight with the right weapon. Give us a call. Contact AGI and we’ll make it happen.

Structure. Content. Beautifully.

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Angele
Blue Circle

Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Jess
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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
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Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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