What is PPC and How Does it Work?

PPC, pay-per-click, is a great internet marketing strategy to gain more customers. If done correctly, this can be a powerful marketing tool. Search engine advertising is growing in popularity. If it is not used properly it can become very costly and amount to few leads. Essentially, there is a right and wrong way to employ PPC. The experts at AGI Marketing are ready to help you implement the right strategy so you can see the results you want on your investment. 

What is Google AdWords and Why Do I Need it?

Google AdWords is the most popular PPC advertising system on the market. It really is the only one you need to employ for your business. Businesses essentially bid on keywords and how much to pay for each customer click on their created advertisement. An ad is written and put together with specific keywords. Each time a search happens, Google goes to the pool of keywords and chooses winners to fill the ad spaces on the search page. Google then rates the quality of the ads according to how relevant it is for the customer. The ad with the highest score wins the top spot and pays the lowest pay-per-click price.

What Makes a Winning Pay-Per-Click Ad

The number of times your PPC ad appears depends on the keywords you choose and the match types you select. Keywords are concise words that describe your product or service. A match type is essential a scale of how narrow or broad the search matches with your keywords. If you are not an expert it will take trial and error as well as plenty of practice and research.

The Benefits of PPC

With traditional advertising, you are looking for potential customers. Placing your ads on billboards, flyers, radio and TV commercials, and other such places. With AdWords and other pay-per-click campaigns, your customers are looking for you. Not only that, you have the power to ensure the right clients are finding you. On top of that, online advertising gives you the power to track your performance.

Contact AGI Marketing Today

If you are interested in tapping into internet advertising PPC with Google AdWords is a great way to tap into the market. This is an excellent tool to add to your marketing strategies. While it takes plenty of skill and expertise, it can be very profitable. At AGI Marketing our team of experts has the knowledge and experience to write your bid winning ads. Contact us today to set up a free consultation.

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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