What is SEO and Why do You Need It?

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When a person is looking for a place to eat, to shop, to find a nail technician, to find a doctor, etc., where do they go? They go to the Internet. The answer probably doesn’t surprise you, especially for El Paso in this day and age. As a result, SEO, or search engine optimization, is more important than ever. At AGI Marketing, we know that this is an essential part of your web presence. But what is SEO? How do we use it? Here are a couple of basic facts you should know. 

SEO is Strategic

Search engine optimization, by its very nature, is a strategic process to increase online visibility on search engines. Search engines, such as Google and Bing, craft algorithms to fish for and sort through published content to give you a results pages. For example, if Google is to display your aromatherapy business, then the algorithms are designed to find out whether your business is an aromatherapy business or not. Here is where the strategy kicks in. You, as a business owner, need to ensure that your site is “findable” by search engines. The way that you do this is through SEO – creating relevant content that is rich in specifically chosen keywords. AGI Marketing has a team of marketing and content specialists that can optimize your content using SEO standards.

SEO will Expand Your Audience

The goal of good SEO is to put your content on the map by giving search engines relevant content to show. The more tailored your content and the more you have, the more likely you are to end up on page one of search results. Search engine optimization covers everything from content, to blogs, digital marketing efforts, and more. AGI Marketing can help you combine all of these aspects to find the right formula for your business.

The bottom line is that there is no reason businesses in El Paso shouldn’t be using this method as a marketing tactic. It’s the main thing that goes into the many aspects of your online presence. If you’re interested in utilizing SEO tactics for your business, contact AGI Marketing today and schedule a free online presence audit!

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Angele
Blue Circle

Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Jess
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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
Blue Circle

Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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