What is SEO and Why do You Need It?
When a person is looking for a place to eat, to shop, to find a nail technician, to find a doctor, etc., where do they go? They go to the Internet. The answer probably doesn’t surprise you, especially for El Paso in this day and age. As a result, SEO, or search engine optimization, is more important than ever. At AGI Marketing, we know that this is an essential part of your web presence. But what is SEO? How do we use it? Here are a couple of basic facts you should know.
SEO is Strategic
Search engine optimization, by its very nature, is a strategic process to increase online visibility on search engines. Search engines, such as Google and Bing, craft algorithms to fish for and sort through published content to give you a results pages. For example, if Google is to display your aromatherapy business, then the algorithms are designed to find out whether your business is an aromatherapy business or not. Here is where the strategy kicks in. You, as a business owner, need to ensure that your site is “findable” by search engines. The way that you do this is through SEO – creating relevant content that is rich in specifically chosen keywords. AGI Marketing has a team of marketing and content specialists that can optimize your content using SEO standards.
SEO will Expand Your Audience
The goal of good SEO is to put your content on the map by giving search engines relevant content to show. The more tailored your content and the more you have, the more likely you are to end up on page one of search results. Search engine optimization covers everything from content, to blogs, digital marketing efforts, and more. AGI Marketing can help you combine all of these aspects to find the right formula for your business.
The bottom line is that there is no reason businesses in El Paso shouldn’t be using this method as a marketing tactic. It’s the main thing that goes into the many aspects of your online presence. If you’re interested in utilizing SEO tactics for your business, contact AGI Marketing today and schedule a free online presence audit!