What is SEO? Your Burning Questions, Answered!

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SEO, which stands for search engine optimization, is the law of the land when it comes to search engines such as Google, Bing, and DuckDuckGo. It basically refers to optimizing your own website to be as beneficial for users as possible. For now, let’s focus on Google, which can be seen as the sheriff in the wild west of the Internet. Google has become synonymous with searching online (the company’s name has become a verb, after all). The reason Google continuously ranks as the most popular search engine is due to a plethora of reasons, chief among them is the groundbreaking PageRank algorithm.

Google’s Beginnings

Developed by Larry Page and Sergey Brin, Google’s founders, this algorithm forever changed the landscape of the internet when it was first introduced and implemented back in the late 90s. Google’s inception and rise to prominence is worthy of its own film adaptation in the same vein as 2010’s The Social Network but for now, we’ll move past Google’s start and fast-forward to where SEO is today.

How Internet’s Landscape Has Changed Throughout the Years

In the days of dial up, the internet was once a vast, lawless landscape. Today, however, the world wide web is much more organized than ever before. As such, it’s become a whole new beast. There are countless rules and strategies companies must be aware of in order to rank above their competition. This is where Google’s algorithms come into play. Back in the days of billboard and newspaper advertising, companies had to pay per word. This led to the art of saying a lot with very few words.

Search Engine Optimization Translates to Success, Online and In Real Life

Today, however, Google prefers websites with as much well-written, informative information as possible. You see, Google is able to determine if a website is a good source of information. The search engine achieves this by sending crawlers into sites to check their content. Sites with the best, longest content get moved up the ranks, all the way up to Page 1 on the search results. The other sites, those that might not have as much content or might be outdated will get relegated to the far recesses of the result pages.

AGI Marketing is Ready to Help!

Search engine optimization is exactly what its name suggests, although it’s not as simple as it may seem. Since many industries are aware of what makes sites rank, there’s a lot of competition in the digital landscape. For this reason, it’s in your best interest to team up with an online marketing company that understands the ins and outs of SEO. AGI Marketing, based in El Paso, Texas, has been providing invaluable SEO services to countless industries. With our aid, you’ll be able to rank higher while gaining more leads and, thus, more clients! Ready to witness the power of SEO? Then give us a call!

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Blue Circle


Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Blue Circle


After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Blue Circle


I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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