Why is it important to have a (good) website for your business? | AGI Marketing Solutions | El Paso, Tx

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Nowadays it is almost instinctive for any business to create a website. Basically every person that is asked if a business should have one would doubt very little to reply affirmatively. But when asked “Why?” the doubt starts to grow.

 

It is so simple and so powerful that is hard to imagine why not, but in this humble post we will try to explain why it is not only important to have a website but a good one.

 

Before the internet was born businesses used strategies to promote themselves like having a big sign on top of the store, advertise on newspapers or TV, mail coupons or fliers, have a nice window display and rely on the happy customers to spread the word about it. This strategies are still being used today but they are moving online.

 

Having a website for your business is like opening a new virtual office or store. Visitors will come in, look around and eventually convert to customers or leave. It doesn’t matter if you sell shoes or plumbing services. Visitors will come in, and if your website works properly, you will get new customers.

 

And the beauty is that not only are you opening a virtual office for visitors around you but for a world wide audience. You might have the biggest sign on your town, but from two miles away it is hardly ever seen. You might have the biggest ad on the local paper but no one will call you from out of state. A website can open a business virtually unlimited opportunities.

 

The value of an internet presence is much more tangible for retail stores since they are opening their doors 24/7 to customers all over the world without much hassle. If your store is in Kentucky you wouldn’t care to ship your products to Bangladesh, there is almost no difference that shipping it to New York. For a small investment your possible customer base is expanded borderless.

 

So, what will a site provide you? First of all, presence. If you have your website it will be there when someone is looking for your products or services. It will also let you tell the story, it is not just a phone or address in the Yellow Pages but a display of what you want to tell your customers. If they have a warmer feeling about your website they will pick you instead of the competition, the battleground has changed. And lastly, it is a great tool to communicate with your patrons. Not only you can tell your message to them, but you can also hear them back, receive feedback about your work and how to improve it.

 

With the present status of the internet the communication is not only between you and your customers, but between them. The mouth to mouth marketing has moved to social networks like Facebook and Twitter. If you fix computers and someone was happy about your work they will talk about it and your site can be the hub of that information, and if someone was unhappy you can prevent the word from spreading by just saying sorry.

 

It is now clear that you must have a website. The quality and functionality of it will depend on your budget and willingness but if it is just a free one with the business description and a phone you are on the right track.

 

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Angele
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Angele

Born and raised in Senegal, West Africa, my love for diverse cultures and adventure led me to the U.S. 16 years ago. From kickstarting my college journey at Harrisburg Community College in Pennsylvania to earning my Bachelor’s in Communication Studies with a minor in Public Relations and a Master’s in Marketing Intelligence at Towson University in Maryland, it’s been a fun ride!

Now, picture this: an avid chatterbox with an outgoing personality – that’s me! AGI turned out to be the perfect match, where I blend my creativity with strategic expertise, crafting campaigns that contribute to the success of diverse industries. It’s not just about elevating one business; it’s about orchestrating success across various fields.

Jess
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Jess

After growing up in the Finger Lakes region of upstate NY (Garbage Plate region) and being an artsy athlete at school, I went to college for Graphic Design and to play lacrosse. After graduating from RIT I’ve moved everywhere – Oklahoma, Texas, Cali, Nevada, and back home to New York. I’ve always loved exploring new places, but the Finger Lakes is where I want to settle down – there is truly no place like it. 

Working in digital marketing gives you that new place mindset – it’s always changing, and I’ve loved this job because of that. I love celebrating the wins with employees and client success.

Jim
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Jim

I spent half of my childhood growing up in Nashville and the second half in Chicago. Right out of high school, I joined the Army where I learned a lot about growth. I got out of the Army in 1997 and started my own company that became AGI Marketing. We began as a graphics and vehicle wrap company, but as I saw the world start to shift to digital and the need to be online, we transformed into a digital agency. 

We have grown considerably since that shift. I am obsessed with growth – for my staff, family, the company, and myself, and we love being able to help businesses grow. Outside of the office, I have five children, three grandchildren, and a wonderful wife. I am very involved in my Christian church and enjoy traveling!

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