Reviews are a great way for your customers to share their experience with your company. These reviews can encourage new customers to choose your services, and can also provide valuable criticism that can help you tailor your services to better fit the needs of your market.
Unfortunately, not all reviews will be positive. So, what should you do if you receive a negative review? Although your first instinct may be to get rid of the comment or ignore it, it is best to respond to the review. If you need assistance with online reputation management, AGI Marketing is here to help. Contact us online or call (888) 269-5449 today.
Benefits of Responding to All Reviews
When a customer leaves a review of your services, whether it is positive or negative, responding in a prompt, constructive manner is key. Some of the benefits of responding to both positive and negative reviews include:
Great opportunity to communicate with your customers. Communication opens doors to more sales and use of your services. You’re also communicating with potential customers, who are reading the reviews and responses, and this helps them make better buying decisions. And when they’re impressed with how you respond to both positive and negative reviews, they’ll more likely shop with you.
Reviews can be a deciding factor for potential customers. Seeing many reviews with responses helps customers make better-informed buying decisions. Consumers rely heavily on reviews when deciding whether to patronize your business.
Responses are a growing expectation. More and more, consumers actually expect businesses to respond to reviews. This communication back to the customer who has left a review demonstrates to potential customers that your business has open lines of communication, and therefore, customers can infer that working with you will be a smooth and pleasant experience.
Encourages positive customer relationships. Responses to reviews also enable and facilitate good customer relationships, thus improving and increasing the frequency and magnitude of use of your products and services.
Responding can put the conversation on a positive path. When negative reviews are responded to, the business owner can refocus the conversation in a more positive direction. This helps not only the person leaving the review but also potential new customers make better buying decisions. And the manner in which you respond can make a substantial difference in your bottom line.
Responding to all your reviews can actually increase your star-rating. How? As people see your responses, they are more likely to leave positive reviews themselves, thus increasing your scores!
Responding to reviews may also benefit your SEO rankings. As you integrate your keywords in your responses (when natural and appropriate), this may be picked up by the ranking aggregators and bots, thus having a positive impact on your page rankings!
Contact AGI Marketing for ORM Services Today
Effectively managing your company’s online reputation can take a lot of time and knowledge. Luckily, the professionals at AGI Marketing are here to assist you. We know how much work it takes to run a successful business, and we’re here to help lighten the load, as well as propel your business forward. To learn more, call (888) 269-5449.
