PPC Marketing for Lawyers: A Comprehensive Guide
Your law firm has ventured out into the sea of digital marketing to look for more high-value clients. Maybe you have already started an SEO strategy – but know that it is going to take months to generate results. So, what do you do in the meantime to drum up business and get more of […]
Pay Per Click Ads: Using PPC Ads to Grow Your Small Business
Google Pay Per Click Ads can be extremely beneficial to small and medium businesses, especially on a local level. Since Google is the largest search engine people regularly browse, making sure your company is visible there is essential to your growth. You need to be where your customers are when they are searching for […]
What is PPC and How Does it Work?
PPC, pay-per-click, is a great internet marketing strategy to gain more customers. If done correctly, this can be a powerful marketing tool. Search engine advertising is growing in popularity. If it is not used properly it can become very costly and amount to few leads. Essentially, there is a right and wrong way to employ […]
A Brief History of PPC
Since its invention in 1996, Pay Per Click (PPC) Marketing has evolved into a massive force in the advertising world, and it has proven that it is anything but a fading trend. Keep reading to learn about the unique history of this foundational marketing strategy. How it All Started Did you know that PPC didn’t […]