SEO vs. PPC: Which Is Right for Your Business?

A woman with glasses thinking about SEO, ranking, content, and keywords.

When it comes to the success of your business, creating a digital marketing strategy to meet your unique needs is essential. SEO (search engine optimization) and PPC (pay-per-click) are two strategies to grow your business through a stronger online presence and more visibility to your potential customers. However, SEO and PPC differ in their processes […]

Hiring a Marketing Agency VS Doing Marketing In-House

A person writing on a tablet with a graphic that says digital marketing hovering above it in El Paso.

Many business owners come to a point where they ask themselves, should I hire a marketing agency or hire someone in-house to handle our online marketing?  Online marketing can bring in leads, help with community awareness, show off your services, and grow your business. Many different strategies can help accomplish your goals. Outsourcing to a […]

Setting up Your Google My Business (GMB) and Tips on How to Rank on Google Maps

A screenshot of the Google My Business main page

Running a business is no easy feat. You’re constantly on the go, making sure that your customers are happy and coming up with new ideas to make them even happier. But have you ever thought about what happens when someone searches for your business online? If not, then it’s time to get started! You’d be […]

How to Build Social Media Marketing Strategies for Small Businesses

About 73% of small businesses are already investing in social media marketing. Without the right social media marketing strategies, however, you’ll struggle. Your content strategy might not appeal to your target audience. Instead, your competitors will reach these customers and draw them in. Do you need help improving your social media marketing strategy? Here are the […]

Why is Online Reputation Management Important?

Online Reviews Help Online Reputation

  Online Reputation Management is important because it helps businesses gain trust, increase rankings, understand their customers needs, and increase revenues. Your online reputation, from your social media pages and blog posts to your Google reviews, is how people perceive your business before they decide to contact you. Paying close attention to these digital platforms […]

Pay Per Click Ads: Using PPC Ads to Grow Your Small Business

Grow Your Local Business With Pay Per Click

  Google Pay Per Click Ads can be extremely beneficial to small and medium businesses, especially on a local level. Since Google is the largest search engine people regularly browse, making sure your company is visible there is essential to your growth. You need to be where your customers are when they are searching for […]

Festive SEO: 3 Ways Your Business Can Leverage The Holidays

a woman using her smartphone during christmas time

The months of October, November, and December represent a holiday hotspot in the U.S, with the nation’s biggest festivities happening towards the end of the year. Halloween. Thanksgiving and Christmas are the most celebrated holidays in the states, with millions of kids and adults taking part.  While many people feel like the best part of […]

How Recreational Time Can Boost Productivity at Work 

A workplace can become incredibly monotonous incredibly quickly. Sitting behind a desk for eight or nine hours during the day, five days a week can wear a person down. It’s almost as if full-time employees have become accustomed to this unbearable repetitive cycle. In time, however, this begins to wear down on the employee’s morale. […]